Digital Marketing Asia 2024 Singapore
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Cartier Trinity celebrates 100 years with immersive experience

Cartier Trinity celebrates 100 years with immersive experience

share on

To celebrate Cartier Trinity's 100th anniversary, the Maison is inviting guests to an immersive experience that pays homage to the Maison's universal icon.

The venue spans over 674 sqm with seven interconnected rooms, each showcasing the Maison's journey. This pop-up immersive experience invites guests to celebrate the centenary of Trinity, through a journey to the heart of the jewelry icon.

Starting from the moment of its creation to the legendary status that we know of today, each of the curated rooms brings light to its heritage and the importance of the three bands.

"The Trinity interconnected bands, each crafted from yellow, rose, and white gold, represent the unity and magic of the number three: the three brothers Louis, Pierre and Jacques, and the Maison’s three historic boutiques in Paris, London and New York," Cartier said in a statement. 

Don't miss: Bombay Sapphire reimagines iconic SG landmarks as artisanal cocktails 

The unity of the bands symbolises equality and balance that showcases the perfection of number three in the Trinity design. 

The other rooms continue with the evolution of these iconic bands. The rooms explore the Trinity’s innovative journey explores the strength of its design and the early days of the icon, Jean Cocteau.

"In the 1930s, Cocteau's distinctive style included two Trinity rings stacked on his left pinky, a look that became his signature. Cocteau then introduced the Trinity to actor Jean Marais to Trinity with the poignant words: "The first band is you, the second is me, and the third is our love." His profound influence on Trinity, marked by a romantic and poetic bond with the ring, elevated it to a timeless emblem of his artistic spirit and enduring legacy." 

This event is also an opportunity for Cartier to reveal an original, collaborative project, Imagine Infinite Circles. The project gathered more than 100 works by creative figures from all around the world, weaving a circular story that represents Trinity.

The installment draws inspiration from Renaissance tradition of “cabinet de curosités” (cabinet of curiosities). "It is an ode to this universal icon which forms ties of love every day, paying tribute to Trinity as an inexhaustible inspiration." 

The event will be held from the 15 till 23 July 2024 in The Arts House, a historic venue that was once home to Singapore's first parliament. 

This pop-up event comes shortly after Cartier released the Cartier Trinity 100 campaign which features some of the biggest artists of today. The artists featured included Jackson Wang, Paul Mescal, Jisoo, Yara Shahidi and Labrinth as Maison's global ambassadors. 

Explore transformative trends to empower your brand for sustainable growth. Join 500+ marketing minds at Digital Marketing Asia 2024 Singapore on 1-2 October and uncover transformative trends to empower your brand, network with industry leaders and collaborate across industries, and discover real-life marketing wins and powerful ideas. 

Related articles: 
Cartier nabs Thai singer Jeff Satur as new brand ambassador 
S.E.A Aquarium partners Genshin Impact for mystical underwater experience 
Jewel Changi banks on sensory experience for fifth year anniversary campaign

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window