Cartier nabs Thai singer Jeff Satur as new brand ambassador

French luxury Maison Cartier, known for its high-end jewelry, has picked Thai actor and singer Jeff Satur as its new brand ambassador, according to Satur in an Instagram post. 

"I am incredibly honored to be appointed as the latest Cartier Brand Ambassador from Thailand," he said on his appointment. "Every collaboration with Cartier is invaluable and ever inspiring. Stay tuned for more exciting projects soon." 

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The singer, actor and model has cultivated a wide influence around Asia and is widely known for his role as Kim in the 2022 Thai series Kinnporsche.

Satur joins the ranks of BTS' V, Deepika Padukone, Elle Fanning and Ging Li who are also brand ambassadors for the Maison. 

Previous campaigns include Elle Fanning for the Grain de Café collection, Deepika Padukone for Le Voyage Recommencé  jewellery collection, BTS's Kim Tae-hyung for The Pathere De Cartier campaign and Jackson Wang, Jisoo and Paul Mescal in the Cartier Trinity 100 Celebration, a campaign to celebrate 100 years of Trinity.

Many other brands in the region have been appointing men to lead their jewelry campaigns as of late. Most recently, jeweller Lee Hwa appointed Mediacorp artiste and actor Desmond Tan as its first brand ambassador in Singapore. 

The ambassadorship comes as Lee Hwa launches ITALGOLD, a collection of fine 916 gold jewellery. ITALGOLD represents the brand's dedication to excellence and innovation. 

Since its foray into gold, Lee Hwa has offered unique styles that are designed in house, signifying the brand's mission to bring value from concept to creation. Tan, with his trendsetting style and charisma, is poised to provide a fashionable interpretation of each collection for both men and women. 

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