Carsome expands regional HQ in MY, hunts for PR and marketing roles

Carsome has expanded its regional headquarters in Malaysia, signifiying its efforts in growing a high-skilled workforce comprised of local talents to solve customers’ pain points in the car ownership journey. Carsome co-founder and Carsome Academy CEO Teoh Jiun Ee (pictured right) said that the expansion was in line with its vision to mobilise Malaysia as a central talent hub for the region.

According to its website, Carsome is currently hiring for roles including in PR, content marketing, and trade marketing. It is also on the hunt for a marketing insights analyst. The expanded headquarters is spread across four stories at KYM Tower in Mutiara Damansara, to house over 560 employees. To upskill its workforce, it has provided over 29 training sessions and courses amounting to 4,400 minutes to 258 employees in its customer service, operations, business development, and sales teams within Carsome Group.

Carsome has also established the Carsome Academy in Malaysia, Thailand and Indonesia and introduced the Carsome Certified Lab in Malaysia to further develop and nurture a skilled technical and vocational education and training) workforce. Carsome also plans to set up more Carsome Certified Labs in the region and double its local investment to develop, attract and retain talents with different areas of specialisation.  

Teoh added: “We believe that the larger and better workspace for our [employees] will elevate their working experience, at the same time meet the needs of our team for a larger and more inspirational workspace. Through our growing workforce, we endeavor to channel more efforts into talent development in Malaysia to bolster our regional presence through strategic hires, upskills, and development of local talents.”

Meanwhile, Mahadhir said that Carsome is not only an indicator of Malaysia’s robust digital ecosystem, but also evidence of the country’s strength as the digital hub of the region. “As Malaysia aspires to be a high-income nation, at least 45%of the workforce needs to be highly skilled. Carsome’s expansion marks the growth of their local and regional talent pool as well as their commitment towards developing future talents. Their dedication towards inculcating digital talents is aligned to the goals of Malaysia Digital, which seeks to accelerate the adoption of digital among the Rakyat,” he explained. 

Just recently, Carsome appointed football legend Eric Cantona as its brand ambassador, as both parties share a common drive in their relentless spirit to go above and beyond for their fans and consumers. Cantona played for Manchester United and had an instrumental role in breaking the club's championship dry spell after 26 years of trophyless season.

To expand its presence in Southeast Asian markets, it also carried out a slew of acquisitions. In May, Carsome acquired digital automotive content businesses under the brands of WapCar and AutoFun from Tang Internet and its subsidiaries to expand its presence in Malaysia. Carsome co-founder and group chief executive officer Eric Cheng explained that the partnership between WapCar and Autofun enables Carsome to capture and serve customers from the early stage of car exploration and bring a more engaging and fun experience to the car transaction and ownership journey.

Meanwhile, it acquired a 51% stake in CarTimes Automobile,  after its acquisition of iCar Asia. The acquisition was aimed to deepen its footprint in the Singapore auto market, and augment its ability in bringing choice and transparency to customers together, further strengthening its market leadership in the region.  

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