Carsome drives off with football legend Eric Cantona as brand ambassador

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Carsome has appointed football legend Eric Cantona (pictured left) as its brand ambassador. According to the brand, both parties share a common drive in their relentless spirit to go above and beyond for their fans and consumers.

In his capacity as ambassador to the brand, Cantona will take an active involvement in Carsome’s upcoming promotional activities this year as well as group-wide advertising campaigns in Malaysia, Indonesia and Thailand where Carsome is the market leader.

The Carsome x Cantona campaign officially kicks off in Malaysia and Indonesia today while it will be introduced to Thailand in the near future.

Carsome added that Cantona’s one-of-a-kind determination also personifies the brand's unyielding journey in transforming the car transaction and ownership experience in Southeast Asia by delivering the brand promise of bringing trust, transparency, and choice, to consumers and dealers through its technology platform and deep expertise.

Carsome's co-founder and group CEO, Eric Cheng (pictured right), explained that Cantona's relentless spirit to go above and beyond for football fans embodies the company's drive to further elevate the car ownership experience and have Carsome as the trusted platform for buying or selling a car.

"We are excited to have Cantona onboard as Carsome's brand ambassador. I believe his personification of victory and fearlessness displayed throughout his life and career will bring us to even greater heights in the used car market as we continue to deliver trust, transparency and choice to our customers," Cheng added.

Cantona played for Manchester United and had an instrumental role in breaking the club's championship dry spell after 26 years of trophyless season. Carsome likened this to when it set out seven years ago to redefine the used car industry, at a time when customers deeply lacked trust in the used car market.

Fast forward to 2021, Carsome became Malaysia's first tech unicorn after acquiring 19.9% of iCar Asia from Catcha Group. Carsome and Catcha Group also made a joint proposal to iCar Asia's independent directors to acquire the balance of 80.1% of iCar from its shareholders. Earlier this year, it also bagged US$290 million in a Series E round of funding, bringing the company's valuation to about US$1.7 billion. The funds will be used to accelerate the company's investment in people, product, technology, data capability, infrastructure, and regional expansion of its retail brand, Carsome Certified, across key markets in Malaysia, Indonesia and Thailand.

"I'm pleased to see the progressive and innovative work done by a brand such as Carsome. I am confident that our partnership will introduce more car buyers to high industry standards set by Carsome Certified, and subsequently welcome them to a world where the car ownership journey is a trusted and pleasant one," Cantona added.

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