Carro plays on theatrics with ad series parodying Korean, Thai and Hong Kong dramas

Singapore-based online used car marketplace, Carro, has produced three short videos that bring the drama into its eighth anniversary celebrations. The series of video ads parody typical drama cliches that end with twists that highlight the comfort, reliability, and quality of Carro-certified cars.

The first instalment of the series, titled “The Good Bad Son”, plays on the trope of Korean drama with a rich Korean mother who is unable to accept her son’s true love. His love turns out to be a used car, to the chagrin of his mother, until he reveals that it is Carro-certified.

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Subsequent instalments of the series also play on classic Thai horror tales that will have you quaking in fear when you find out what is truly hiding in plain sight in the garage and Hong Kong love triangles that will have you at the edge of your seat. These videos will be released in the coming weeks. 

The three videos were fully shot on location in Malaysia, with support from teams in both Singapore and Malaysia. The casts and crew also flew in from Thailand and South Korea for the project.

By tapping into drama tropes, Carro aims to highlight that theatrics are only confined to its advertising material, while its used cars provide a fuss-free experience for its customers, said Katherine Teo, regional head of marketing.

This news follows Carro’s recent partnership with investment holding company, Jardine Cycle & Carriage (JC&C) to redefine the used car and aftersales segments of automotive retailing in June 2023. As part of the deal, Carro acquired an interest of equivalent value in JC&C’s used car subsidiary, Republic Auto, one of Singapore’s established used car dealers.

“By tapping on JC&C’s strong networks and deep understanding of the region, we are confident we will continue to stay ahead of the competition and further boost Carro’s market position,” said Aaron Tan, chief executive officer of Carro, at the time.

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