CARiNG Pharmacy shines with silver for membership programme at Loyalty & Engagement Awards 2024

This post is sponsored by CARiNG Pharmacy Group.

CARiNG Pharmacy Group has won silver at the Loyalty & Engagement Awards 2024 for “Best Loyalty Programme Integration”. Its acquisition of Georgetown Pharmacy and Wellings Pharmacy in 2023 introduced CARiNG Pharmacy Group and its integrated membership programme “Caring Membership”. Georgetown Pharmacy and Wellings Pharmacy are prominent pharmacy chains that serve the Northern region of Malaysia.

With the tag line “3 Great Pharmacies, 1 Awesome App”, and boasting 2.4-plus million members, the Caring Membership mobile app is a must-have for health and beauty enthusiasts. Shoppers can now enjoy member privileges at over 250 stores nationwide across all three pharmacies with just a single membership programme via their Caring Membership mobile app.

This unified approach streamlines the membership process, making it easier than ever for their customers to earn and redeem rewards. Shoppers can expect the same comprehensive pharmacy services, enjoy the same promotions, and now reap the same membership benefits at all three pharmacies.

CARiNG Group wowed with its free lifetime membership that offers a multitude of member benefits, including:

• Every RM1 = collect one caring point
  Caring points are valid for 12 months from date of collection.
• Every 150 points = redeem RM1 cashback
  Caring points can be redeemed directly upon checkout.
• 3X birthday points
  For all purchases during your whole birthday month.
• RM10 birthday coupon
  Valid during your whole birthday month.
• E-stamps redemption
  Redeem e-stamps for complimentary gifts.
• Exclusive promotions and discounts
  Member-only offers at their stores and partnering retailers.
• MyHealth record
  Complimentary health checks in-store with your results recorded digitally for easy health monitoring.
• Member tiers
  Unlock more member privileges as you level-up from the silver to gold to the platinum tier the more you shop.

The group’s decision to integrate its membership underlines its understanding of its customers’ desire for convenience and the industry landscape where a multi-brand membership programme is uncommon, thus allowing it to deliver added value to its customers while surpassing industry standards.

This win was a testament to CARiNG Group’s ongoing commitment in making healthcare affordable and accessible to all Malaysians. Running against international brands for the award, this affirms the acknowledgement of the Caring Membership app’s exceptional quality and its indisputable benefits for shoppers. 

Since its integration, the Caring Membership has seen a 60% growth in mobile app downloads and a 2% increase in its net promoter score from 24% (2022) to 26% (2023). This achievement simply fuels its unwavering commitment to continue serving the community with the best by pushing boundaries, exploring new horizons, and redefining the benchmarks of excellence in everything it does.

The award also marks CARiNG Pharmacy’s second win at the Loyalty & Engagement Awards, having won “Best Use of CSR” last year for its “Do It Right” safe medicine disposal campaign.

Having a front-row seat to the mass consumption of medicines, especially with many consumers adopting a just-in-case mindset when it comes to them, CARiNG took it upon itself to offer a complimentary collection of unwanted medications at its stores nationwide for safe disposal to prevent them from being thrown into rubbish bins or flushed down the toilet and ending up back into our water supply and damaging our ecosystem. Read more about it here.

Read more about Caring Membership and its privileges here.