Burger King MY faked an AI-generated ad and netizens loved it

Burger King Malaysia has faked an AI-generated video in its new ad. The ad, posted on the brand's Instagram page, sees a video of a Burger King manager making a burger. The accompanying text above the video reads: "This AI generated video is insane."

Don't miss: Could OpenAI's text to video AI model Sora change the game for brand films? 

Under the video is the supposed prompt to make the AI-generated video which reads: "Prompt: Burger King manager making chicken burger with no expression while looking at a CCTV camera." 

Burger King Malaysia captioned the video "first time try AI, its really real" and added hashtags for 'Open Sora' and 'AI Generated'. 

Netizens have left comments in support of the ad, some of whom said that the admin "deserves a raise" while others posted laughing emojis. Some are seen commenting on the "third hand" that appears in the fake AI-generated video. The video was made in collaboration with VaynerMedia.

When MARKETING-INTERACTIVE reached out, VaynerMedia's head of creative, Chan Woei Hern, said the video was meant to be satirical in nature. 

"We are thrilled by the industry's initial reactions, with some even interpreting our work as an AI-generated film. However, our project actually stands as humorous, lo-fi satire inspired by the AI-generated trend that's been sweeping through the industry and culture," said Chan. 

"At VaynerMedia, social is at the heart of everything we do, and we're committed to tapping into platforms and culture to craft our creative," added Chan. He said that this approach allows them to meet consumers where they are.

"The overwhelmingly positive response and organic performance of this particular creative post has validated our strategy for capturing underpriced attention," he said.  

Reception to AI-generated ads and campaigns have been a mixed bag this year. Recently, Malaysia Airline’s use of AI in its Chinese New Year ad in February this year was met with criticism.

The AI-generated post was aimed at promoting the airline's domestic and international flights during the festive period and showed a family laughing together as they celebrate the new year. It said, "Embrace the joy of family reunions this Chinese New Year" with prices for flights included. However, netizens were quick to point out that the image looked to be created using AI. 

One user said "using AI-generated images made their image look cheap" while another questioned if a photographer was hard to find.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles:
Sora for dummies: 101 on OpenAI's new text to video AI model 
Malaysia Airlines' attempt to use AI stirs up conversations around authenticity 
Study: Gen AI takes 62% of total marketing technology budgets