Bupa and Quality HealthCare sponsor Cathay/HSBC HK Sevens again

Bupa Hong Kong and Quality HealthCare will sponsor the Cathay/HSBC Hong Kong Sevens for a second year in a row. As the official insurance and healthcare sponsor of the event, Bupa continues its mission to build a healthier city for the broader Hong Kong community.

The sponsorship aligns with Bupa's healthy cities initiative, which promotes healthy lifestyles and programmes that encourage positive environmental impacts. The initiative builds on Bupa’s belief that people’s health and wellbeing are interconnected and affected by the health of the planet.

In addition to the Cathay/HSBC Hong Kong Sevens sponsorship, Bupa will launch the “Healthy Cities Pop-up Truck”, which will tour across various locations such as Kwun Tong, Sha Tin, Causeway Bay and Mong Kok until 2 April, providing people with an opportunity to learn about healthy living and the importance of physical and mental wellness through an immersive gaming and digital experience.

The pop-up truck will feature a gigantic rugby ball, two interactive digital games, and a free health check station using the latest artificial intelligence (AI) technology. In addition, fans of the tournament will have the opportunity to test their rugby knowledge and experience the energy of the sport through digital gamification, according to the release. 

Through the theme “Be the Best You”, Bupa has partnered with PanopticAI to provide free health checks for the broader community via the pop-up event. By scanning the face, participants will be able to get an assessment of their health index, stress level, skin texture and other vital signs in just 30 seconds. After completing activities on the truck, participants will receive gifts, such as OATLY Oat Drink or a rugby-shaped stress ball.

Andrew Merrilees, managing director, Bupa Hong Kong, said, “At Bupa, we believe the concept of 'Healthy Cities' represents an integrated approach that looks after the health of people, communities, and the planet we share. Through the Hong Kong Sevens sponsorship, we have an opportunity to raise the awareness of how to live a healthy lifestyle in the city of Hong Kong, whilst looking after the world in which we depend on.”

“The Hong Kong Sevens sponsorship is part of Bupa's 'Healthy Cities' initiative that can help people connect personal and planetary health and ultimately become the best version of themselves. Bupa will continue to work with partners and create programmes to build a healthier city and future for all,” Merrilees added.

MARKETING-INTERACTIVE has reached out to Bupa for additional information.

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