Brightcove enables companies to deliver video content in China via partnership with Alibaba

Brightcove has formed a partnership with Alibaba to create the Brightcove China Delivery via Alibaba Cloud solution, making it the first video provider to enable on-demand video streaming into the nation.

As China's projected e-commerce is expected to reach US$2.8 trillion this year while corporate communications divisions will continue to engage employees with more video, Brightcove China Delivery via Alibaba Cloud enables customers to execute a single video distribution strategy worldwide. As they do for other countries, Brightcove content owners can use a simple checkbox interface to start distributing video in China and analyse its performance.

"We’re pleased to finally enable customers to stream video within China. No longer is there a separate, complex, and disappointing process for attempting video-driven business in China. We are opening the country for business for our customers securely and reliably," said Namita Dhallan, chief product officer of Brightcove.

"Clear, consistent and timely communication has never been more critical than over this past year. As a multinational corporation with employees and customers around the world, Brightcove’s recent China Delivery solution now enables us to have a global video first communication strategy,” commented Uwe Gobbers, senior manager communication infrastructure and technology at Voith Group.