Some 'Wickedly' good trendjacks by brands
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Universal Pictures' highly-awaited film adaptation of musical Wicked dazzled audiences in theaters when it premiered over the weekend. With that, certain brands are seen rushing to harness the movie’s magic in their own marketing strategies and are seizing the opportunity to trendjack, aligning their campaigns and products with the film's cultural buzz.
From social media posts to exclusive merchandise tie-ins, brands are tapping into the Wicked phenomenon to engage fans, drive conversation, and showcase their creative chops.
Below are some of MARKETING-INTERACTIVE's favourite trendjacks that are wickedly good.
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1. Crocs
2. foodpanda Singapore and yuu Rewards Club
3. Meiji Seika Singapore
4. Oreo
5. r.e.m beauty
6. Starbucks Malaysia
Have more to share? Send me what you've seen at abidahzs@marketing-interactive.com
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