Branding Records names new creative director for HK and Greater China

Hong Kong-based creative agency Branding Records has named Marcus Wong (pictured) as its new creative director, reporting to the agency's chief operating officer Gabriele Zanoni.  

Looking after the Hong Kong and mainland markets, Wong will lead the global creative department of Branding Records and elevate it to the next level. “His strategic thinking, creative prowess, and entrepreneurial spirit position him as a valuable asset in driving the creative vision of the organisation forward,” said the release. 

As a seasoned professional with a diverse skill set encompassing strategy, marketing, writing, art direction, and entrepreneurship, Wong has served clients across varied industries, including arts, culture, publishing, finance, technology, and FMCG. 

Throughout his career, Wong has honed a unique blend of skills that enables him to approach marketing challenges from multiple perspectives. His strategic acumen allows him to identify opportunities and devise impactful campaigns, according to the release.  

As a skilled writer, he excels in crafting compelling narratives that deeply resonate with target audiences. In his role as an art director, Wong brings visual elements to life, ensuring the effective communication of the intended message. 

What sets Wong apart is his entrepreneurial mindset, which propels him to consistently innovate and explore novel approaches to engage and captivate target demographics, said the release. His wealth of experience includes collaborations with a prestigious roster of high-profile clients, such as Alibaba, Canon, Dover Street Market, Epic Games, H&M, K11, LVMH, Monocle, NVIDIA, OPPO, SF Express, and WeChat. 

Prior to Branding Records, he was the creative director at Hybrid Rituals. He had also helmed the role of associate creative director at internet firm Guru Online.  

Don't miss: Branding Records names new general manager for Shanghai

Across the border, Branding Records named Sophia Liu as its new general manager for Shanghai last November, succeeding Yolanda Cui, who stepped down from the role after two years. 

The appointment came as part of the agency's effort to invest in new resources to empower its team in Mainland China to be able to serve a wide range of clients and new services such as drive-to-store and travel retail marketing.

Within her new role, Liu reports to Branding Records' CEO Jacopo Pesavento and leads the 12 staff in the Shanghai office. She works directly with the core Branding Records management team across Hong Kong, Shanghai and Milan, as well as leading complex marketing projects, and formulating project plans in accordance with the company's goals. She will also take full responsibility for the company's operating system in Shanghai.

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