BOSS celebrates reopening at Changi T3 with Bali-themed pop-up

Fashion brand BOSS is returning to Changi Airport Terminal 3 in style with a brand-new pop-up and newly reopened store. 

The pop-up, BOSS House Bali pop-up, is themed after the brand’s luxury holiday offering, BOSS House Bali, an immersive showcase of the BOSS lifestyle that will take place on the Indonesian island of Bali in a villa designed by German architect Alexis Dornier.

The pop-up celebrates the brand’s newly reopened store at Changi Terminal 3, which features BOSS’s latest interior concept. It is also the first store in the Asia Pacific region to carry the BOSS luxury menswear range in travel retail, it said. 

Don't miss: Changi Airport Group calls for media pitch

A Changi First activation, the BOSS House Bali pop-up features the summer assortment of BOSS Menswear, holiday-ready footwear, travel accessories, and eyewear. Fans of the brand can also purchase a five-piece capsule embellished with a BOSS Bali-themed patch, an exclusive capsule that includes beach-ready shorts, a classic BOSS polo shirt adorned with a collar and the brand’s iconic stripe, a breezy palm-print shirt, and two classic T-shirts in white and the brand’s trademark shade of camel. 

Additionally, there is 'BOSS The Collection'- a fragrance wardrobe consisting of 12 unique scents, designed as a dress code to suit every occasion. The brand has brought in-store experts to offer a personalised fragrance consultation, allowing customers to find the perfect scent representative of their individual style and personality. 

Visitors to the pop-up are also invited to experience a virtual wardrobe and experiment with different styles from the brand’s Spring/Summer 2024 collection through a 'Magic Mirror' feature. This innovative technology allows customers to virtually try on the collection without the need to go into a changing room. Enhancing the interactive nature of the pop-up is a QR code on the 'Magic Mirror', which invites customers to upload images or videos of themselves wearing the virtual outfits onto social media. 

For those who spend more than SG$1000, there is also a chance to win a three-day, two-night stay at Boss House Bali. 

“We are happy to partner with BOSS on this Changi-exclusive pop-up which will transport visitors to the BOSS House Bali without even stepping out of Changi Airport. This immersive experience tailors unique opportunities for travelers to experience the brand and its products, while inspiring excitement for travel,” said Chandra Mahtani, senior vice president and head of airside concessions, Changi Airport Group.

A star-studded line-up of local celebrities, influencers, and athletes attended the pop-up’s launch, including Ayden Sng, Carrie Wong, and Jonathan Chua. Radio DJ Kimberly Wang emceed the event, which also featured a drum performance by BEAT'ABOX GROUP. The launch brought together an array of individuals from the entertainment, fashion, and sports sectors, bringing together true BOSSes and showcasing the brand’s commitment to innovation, creativity, and personalised experiences, it said in a statement. 

The pop-up’s launch also featured a special fragrance bottle personalisation service done in collaboration with COTY, allowing guests the chance to customise a bottle of their choice of BOSS fragrance.

Additionally, an interactive activity curated by poet Adam Tie was held, which focused on human connection. Guests were invited to offer three words to be transformed into personalised poems on the spot by Tie, who then crafted poems in under three minutes using a typewriter, creating a memorable and meaningful keepsake for each guest. 

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles:
HUGO BOSS sees uptick in public opinion for standing by Schooling
Hugo Boss MD sees sponsoring SEA athletes and artistes as 'the next wave'
Airbnb joins hand with Indonesian tourism ministry to promote Bali as a digital nomad hub