Bombay Sapphire reimagines iconic SG landmarks as artisanal cocktails

Premium gin brand Bombay Sapphire has turned Singapore's iconic local landmarks into artisanal cocktails as part of its global "Saw This, Made This" campaign. 

As part of the campaign, local street photographer Yik Keat (also known as YK), captured photos of eight landmarks in Singapore that were later turned into custom cocktails by eight participating bartenders from Singapore. 

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The landmarks included the Supertree at Gardens by the Bay, Parkview Square, the Merlion, ArtsScience Museum, Esplanade, the dragon playground, Singapore Flyer and Raffles Hotel Singapore. 

Meanwhile, the respective bars that turned these landmarks into cocktails were Analogue Initiative, Atlas, Employee's Only, Elephant Room, Nutmeg & Clove, Sago House, Stay Gold Flamingo and Writers Bar. 

"Saw This, Made This" was first launched in 2022 in collaboration with renowned film director Baz Luhrmann.

As part of the campaign, the Elvis director issued a creative call-to-arms and invited people to capture and share on social media what they see in the world that creatively inspires them. 

In addition, the campaign aims to encourage everyone – from creative novices to creative leaders - to join the movement and unlock their creative talents.

Through collaboration with artists and creators with a variety of disciplines, the campaign featured before-and-after "Saw This, Made This" videos and photos. 

 "I truly believe that everyone is inherently creative, no matter who you are, where you come from or what you do. You don't have to be labelled an artist to be considered a creative. If you just give yourself permission to see the world as a gallery of inspiration and reframe how you think about things, you'll unlock a part of yourself you didn't know existed," said Luhrmann.

"By partnering with Bombay Sapphire, I want to encourage people everywhere to think about how they can turn the ordinary into the extraordinary and share this inspiration to make the world a more creatively nurturing place," added Luhrmann. 

Similarly, earlier this year, beverage brand Pepsi launched digital installations featuring the re-designed and refreshed Pepsi logo at various landmarks worldwide. 

As its first major global redesign in 14 years, the new logo was first unveiled in the US and was launched in over 120 countries worldwide through various consumer touchpoints, spanning digital, experiential and retail.  

In London, a Pepsi digital installation appeared beside The O2 arena in the east of the city, appropriate to the brand's long and storied support of international music acts.  

The view from the nearby cable cars saw an inflatable Pepsi can rise from the water, shortly followed by a light show of drones forming a pulsating dynamic composition in the sky. 

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