BOCHK and Visa unveil new card to cope with change in consumption patterns

Bank of China (Hong Kong) (BOCHK) and Visa have joined hands to launch the BOC Cheers Card, to cope with the change in consumption patterns of middle-class customers pursuing a high-quality lifestyle.

This comes as credit card spending on dining and travel is rebounding as the world returns to normal. According to BOCHK's statistics, dining spending and travel expenses have increased by 2.6 times and 3.6 times year-on-year respectively as of April this year.

As the bank attaches great importance to consumption experience of customers, it decided to partner with Visa to introduce to middle-class customers the BOC Cheers Card, featuring extensive dining and travel privileges that cater for their consumption patterns and habits, according to Joanne Lam, deputy general manager of BOC Credit Card (International).

BOC Cheers Card provides customers with a range of dining and traveling privileges, according to the release. For dining, customers can enjoy buy-one-get-one-free offers at designated MICHELIN starred and other high-end restaurants. For travel, customers can enjoy discounts on hotel reservations, and a series of exclusive privileges. Customers can fully enjoy card spending benefits by flexibly converting their gift points to miles or cash rebates according to their needs.

To promote this new credit, registered customers can enjoy extra rewards on spending until the end of 2023. New customers who apply for the card through mobile banking and the website successfully will get extra gift points to redeem as other rewards.

“As the world starts to reconnect, every travel experience and reunion with loved ones become even more special and cherished,” said Paulina Leong, general manager, Visa Hong Kong and Macau. “We believe that BOC Cheers Card’s unique proposition will deeply resonate with customers who want to relish every moment with their loved ones. As long-term partners, we are very excited to be working with BOCHK to help customers create memorable moments and remarkable travel experiences through Visa’s extensive network and innovative payment technologies.”

MARKETING-INTERACTIVE has reached out to BOCHK for more information. 

Related articles:

BOCHK promotes wealth management among youngsters with immersive water concert
BOCHK unveils new cross-border brand to enhance user experience
BOCHK brings everyone closer with new branding campaign