Bank of China Hong Kong video series promotes investment through indoor activities

With social distancing becoming the norm, Bank of China (Hong Kong) has rolled out a series of promotional videos showcasing its capabilities to help customers invest at home with its mobile app.

The promotional videos are set around today’s social distancing lifestyle, featuring trending indoor activities such as making Dalgona coffee, watching the hottest Korean dramas, and cooking at home.

In the cooking episode, the wife hopes to become a chef while preparing dinner. However, her husband suggests that both of them should seek help from culinary professionals, which is applicable to investing as well. 

As for the Dalgona coffee video, the wife shops for coffee beans around the world to make the popular coffee. At the same time, the husband tells how he shops around the world. He taps a few buttons to invest in funds, showing there are more available funds to invest in than the coffee beans that she has bought. 

The last episode tells the story of how a couple spend their leisure time watching Korean dramas. In the middle of the show, the husband suggests watching videos about the investment market instead to avoid missing investment opportunities.

Apart from the video series, Bank of China (Hong Kong) invited several influencers such as Michelle Wai, Jerry C, Chow Kalok, and Stanley Cheung to participate in an investment challenge, sharing their personal investment stories to express the key message: “Like all passions in life, invest like a pro to succeed.”

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