Bloomingdale Public Relations names new CEO

PR firm and communications consulting agency Bloomingdale Public Relations has appointed Vikram Kharvi as its new chief executive officer (CEO). With this move, Bloomingdale PR founder, Diana Fernandes will become the group CEO, based out of Singapore.

Kharvi brings over 27 years of strategic communications and marketing expertise to Bloomingdale PR, having worked with over 100 brands across multiple industry sectors. He has held senior roles at leading firms such as Adfactors PR, Tata Housing, Sampark PR, ANSSI Wellness, and Indian Express.

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"We are pleased to welcome Kharvi to our leadership team. His extensive experience and innovative approach to communications will be pivotal in driving Bloomingdale PR to new heights," said Diana Fernandes, founder and group CEO of Bloomingdale Public Relations.

"Kharvi's leadership will enhance our capabilities and unlock new opportunities for expansion and creativity. With Vikram at the helm, we are poised to elevate our operations and further solidify our position as a key player in the industry,” she added. 

Kharvi previously worked as the senior vice president of Adfactors PR, leading a team of PR experts to serve key sectors such as B2B, technology, start-ups, real estate and logistics. He is also working part-time as a fractional chief marketing officer (CMO) at ANSSI Wellness.

Kharvi's appointment aims to leverage his extensive expertise to drive Bloomingdale PR's strategic initiatives. He will focus on growth, operational excellence, talent development, and expansion into untapped geographies.

"I am honoured to join Bloomingdale PR," said Kharvi. "Having known Fernandes for over a decade, I have always been inspired by her tenacity and entrepreneurial spirit. This role is more than a professional milestone; it's an opportunity to work with a dynamic team that shares my passion for excellence."

"Together, we will elevate Bloomingdale PR to new heights, transforming it into a powerhouse of strategic communication and brand excellence. I am excited to embark on this journey and drive impactful change across industries and borders," he added. 

Bloomingdale Public Relations is a full-service public relations firm with offices in Singapore, India and Dubai.

In Southeast Asia, Bloomingdale Public Relations is currently handling all PR activities for anime platform Crunchyroll, Bel Group, the company behind cheese brands such as The Laughing Cow, Kiri and Babybel, in addition to multiple global brands like Kaspersky and Brother Industries. Bloomingdale PR recently collaborated with Singapore Indian Fine Arts Society (SIFAS) and the Art of Living Foundation in Singapore on PR campaigns.

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