Bloomberg Media names Sunita Rajan as MD for media sales and marketing in APAC

Bloomberg Media has appointed Sunita Rajan as managing director, APAC media sales and marketing, effective from 11 January, 2021. 

Based in Singapore and reporting to chief commercial officer Stephen Colvin, Rajan will oversee Bloomberg Media’s regional sales and marketing organisations driving cross-platform initiatives, as well as leading the expansion of Bloomberg Media’s strategic marketing services offerings in her new role. She will play an integral role in identifying new opportunities for growth and engagement to connect clients with Bloomberg Media’s influential audience of business decision makers and modern leaders.

At the same time, Sunita will be responsible for advertising revenues and client marketing across Bloomberg Media’s global platforms including all Bloomberg Media's digital products, Bloomberg Television, Bloomberg TV+, Bloomberg Radio, Bloomberg LIVE events, print products such as Bloomberg Green and Bloomberg Businessweek, and the newly launched streaming news network Bloomberg Quicktake.

“Rajan's exceptional experience and deep understanding of the media landscape will be a tremendous asset to us and our clients, as we look to expand our offerings across Asia Pacific," said Colvin.

Rajan boasts more than two decades of experience in the industry. She most recently spent five years as senior vice president of advertising sales for CNN International Commercial, where she oversaw strategic relationships and brand partnerships, leading teams in Hong Kong, Singapore, Tokyo, New Delhi and Mumbai to develop innovative commercial propositions and drive revenue growth. Prior to this, Rajan was executive vice president of advertising sales in Asia for BBC Worldwide, where she established and delivered profitable growth consistently for more than a decade on BBC World News, BBC.com, World Service, TG/GF and Lonely Planet.

“Bloomberg Media’s best in class premium content, unrivalled access to data and targeted audience segments offer innovative partnership opportunities for brands to reach business and financial professionals,” said Rajan.

Meanwhile, Bloomberg Media’s regional director for the Middle East, Africa and India, Amit Nayak will take on the expanded role of deputy head of sales in Asia Pacific. In his new role, Nayak will relocate from Dubai to Singapore, where he will report into Rajan.

Nayak joined Bloomberg L.P. in 2014, and has been instrumental in driving revenue in the region across advertising, Bloomberg LIVE, Bloomberg Media Studios, brand strategy, and working on key initiatives such as the New Economy Forum and Invest Global.

Related articles

Bloomberg TV Asia MD Parry Ravindranathan exits after a decade

Bloomberg rebrands its video news network TicToc

Bloomberg appoints Mark Froude as head of ad sales, Asia Pacific