Beijing Tong Ren Tang promotes traditional Chinese medicine culture among students

Chinese pharmaceutical company Beijing Tong Ren Tang has launched the “Hong Kong Student Ambassador Programme for Chinese Medicine and Health Care”, in partnership with China Mobile Hong Kong's (CMHK) education platform “Edubile”. 

The programme combines Tong Ren Tang's over 350 years of traditional Chinese medicine wisdom with Edubile's 5G+AIoT technologies, providing participating schools with a specially designed course named "Tong Ren Smart Green Chinese Herbal Medicine Cultivation Course" that integrates STEAM education elements, according to the release.

The course aims to fuel Hong Kong students' interest in traditional Chinese medicine culture and modern technology. It also seeks to enhance their awareness of career planning, nurture a new generation of student ambassadors promoting traditional Chinese medicine culture, and actively contribute to the development of community health.

The inaugural "Hong Kong Student Ambassador Programme for Chinese Medicine and Health Care" offers the "Tong Ren Smart Green Chinese Herbal Medicine Cultivation Course," covering four major areas: theoretical knowledge, practical experiments, expert interactive learning, and community engagement. The course provides in-depth knowledge of Chinese medical herb cultivation techniques, medicinal herb knowledge, and modern developments in Chinese medicine. It also includes practical components, such as making Chinese medicine herbal sachets, to enhance enjoyment and stimulate student participation.

Through the "Tong Ren Smart Green Chinese Herbal Medicine Cultivation Course", students will learn to cultivate various types of Chinese medicinal herbs, utilising CMHK Edubile's 5G+AIoT technologies to observe, record, and analyse plant growth data. Participants will also have the unique opportunity to visit Beijing Tong Ren Tang's Research and Development Production Plant and Cultural Museum at Tai Po Industrial Estate, as well as CMHK 5G Lab, interacting and exchanging insights with traditional Chinese medicine experts and technology specialists.

This experience enhances students' understanding of the Chinese medicine industry and its technological applications. The comprehensive programme fosters awareness of traditional Chinese medicine culture, inspires interest in its practices, and encourages creative thinking through practical experiences, achieving interdisciplinary educational innovation.

Through tailored courses for local primary and secondary school students, the initiative aligns with Tong Ren Tang Hong Kong’s philosophy of promoting the legacy of traditional Chinese medicine culture and supporting the industry’s long-term development, and reaffirms its commitment to upholding virtues, nurturing culture, and sustaining traditional craftsmanship.

The programme is now open for enrolment for local primary and secondary school students. Upon completion of the course and community activities, participants will be awarded the “Tong Ren Smart Green Chinese Herbal Medicine Cultivation Course” Certificate and become "Hong Kong Student Ambassador for Chinese Medicine and Health Care".

Chen Fei, executive director of Beijing Tong Ren Tang Chinese Medicine Company, said, “With a brand history of over 350 years, Beijing Tong Ren Tang is dedicated to passing on the essence and wisdom of traditional Chinese medicine to benefit society and the world. We are thrilled to be supported by China Mobile Hong Kong’s education platform Edubile. By integrating the knowledge of traditional Chinese medicine with smart and innovative technologies, we bring a wealth of diverse experiences to campus for teachers and students. Our goal is to deepen public understanding, preserve this rich cultural heritage, and promote healthier lifestyles.”

Chen Ning Jie, assistant general manager, product centre at China Mobile Hong Kong Company, stated that CMHK was honoured to collaborate with Beijing Tong Ren Tang through Edubile, jointly promoting the convergence of culture, education, and technology while proactively nurturing the next generation of talent. He mentioned that by leveraging CMHK Edubile’s proprietary 5G+AIoT technologies, they provided students with immersive and interactive learning experiences, which included cultivating and observing the growth cycles of Chinese medical herbs. Such an approach would inspire students' research spirit and creative thinking. Chen expressed that China Mobile Hong Kong looked forward to working closely with Beijing Tong Ren Tang to create a new landscape in education.

MARKETING-INTERACTIVE has reached out to Beijing Tong Ren Tang for more information.

Don't miss: Beijing Tong Ren Tang promotes stroke prevention with new campaign

Back to October 2024, Beijing Tong Ren Tang unveiled a stroke prevention campaign to raise awareness of the disease and promote family health.  

Adhering to the mission of "Cultivate both noble morality and benevolence to do good to society and to keep people healthy", the initiative marks the ninth year for the brand to hold the stroke prevention campaign, with stroke prevention health lectures and free consultations at elderly centres already conducted in September. 

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