Beatnk sets foot in Australia with Tonic Digital partnership

Beatnk, a micro-network founded by Tanner Nagib (pictured left) in 2020, has expanded into Australia through its partnership with Tonic Digital. Beatnk currently offers solutions including advertising, PR, journalism, filmmaking, music, and tech. With Tonic on board, its expertise in digital marketing is now enhanced, especially in the non-profit sector. 

According to Beatnk, Tonic's expertise and data-driven focus will enable for-profit and non-profit organisations to measure the impact, reach and return on investment. Beatnk is currently collaborating with REBL, Mad Hat Asia and Commas PR, bringing in iconic Malaysian brands into its portfolio, including Bake With Yen, Eastern & Oriental Berhad and Beverly Wilshire, among others. A+M has reached out to Nagib for additional information.

Nagib said that in a rapidly changing world, people and communities need access to positive, creative, engaging, and impactful stories. "One of the untapped markets is organisations in the not-for-profit sector that have often struggled to tell their story. With the inclusion of Tonic, Beatnk can now offer not-for-profit organisations data-backed and driven, creative, inclusive solutions to tell their stories effectively,"  he added.

Meanwhile, founder of Tonic Digital, Brendan Collins (pictured right), said the agency was established to take an innovative approach to organisational data. Using an organisation's research, social, web and analytics data, Tonic turns this into creative communications and advertising that provide lead generation, brand growth and audience engagement.

"Not only does it provide businesses in Australia with access to the creativity and innovation of Beatnk, but it is also a unique opportunity for not-for-profit organisations throughout Australia and Southeast Asia to have their stories and the impact they make on people and communities told in ways that are inclusive, creative and engaging," Collins added. 

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