BBDO Guerrero nabs ex-Google creative lead as chief strategy officer

BBDO Guerrero has appointed Peach Natividad as its new chief strategy officer. Natividad brings nearly two decades of experience in brand building, consumer insight, and digital strategy to the agency.

Prior to joining BBDO Guerrero, Natividad spent the last five years at Google as country lead – creative for Philippines and Vietnam, where she marketed the Google brand, YouTube, canvas, and technology to top advertisers and agencies in both markets. Her extensive experience includes leading digital and strategy teams at top agencies, it said in a statement. 

Before that, she also worked as the digital strategy director at TBWA\Santiago Mangada Puno, where she led digital strategy, media and data analytics. Prior to that, she held directorial positions at McCann Worldgroup and Tribal DDB.

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"I am excited to return to the creative agency setting and work alongside such a talented team. BBDO Guerrero has a remarkable legacy of creativity and impact, and I’ve collaborated with them countless of times. I look forward to collaborating with the different teams to drive innovative strategies and deliver exceptional results for our clients," said Natividad.

She added in a Linkedin post that BDDO “has always been a consistent creative, strategic and digital powerhouse”, particularly as a close creative partner of Google, her previous company.

"We are delighted to welcome Natividad to the BBDO network. Her innovative approach and deep understanding of digital strategy will be invaluable as we continue to push the boundaries of creativity and effectiveness. It's wonderful to be working with her again, and this time as a team member,” said Francine Kahn-Gonzalez, chief executive officer of BBDO Guerrero.

"It’s great to have Natividad join our team. We always put strategic planning and insight as the starting point of great creative campaigns. And Natividad brings the proven track record, and cutting edge knowledge of digital platforms to drive outstanding work for our clients," added David Guerrero, creative chairman of BBDO Guerrero.

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