Moov partners with boyband Mirror to roll out 'Baby Mirror' zone

Music streaming platform Moov has partnered with the boyband Mirror to launch “Baby Mirror” photo zone and pop-up store at Times Square. This is ahead of its upcoming concert. The campaign has utilised out-of-home advertising strategies to engage with Mirror’s supporters and consumers at a popular shopping area.

The boyband has also appeared posing beside their tailor-made baby mirrors at the “Baby Mirror We Are” event earlier. Located at the outdoor piazza, the photo zone features babyish figurines of each group member, which offer fans and consumers closer interactions with the renowned boyband. The exhibition will run until 8 August 2022. 

Up on the second floor, the Baby Mirror pop-up store offers fans a chance to get their hands on exclusive Mirror merchandise, including mini figurines of the members which visitors can take home pick 'n' mix style. Public entry for this zone will be allowed until 8 August 2022.

Other merchandise for the Mirror We Are Live Concert 2022 will also be available from July 25 onwards.

Related articles:

Home Affairs Bureau’s statement on 'smooth' MIRROR ticket sales in HK causes PR kerfuffle
McDonald's HK rolls out MIRROR collectibles and video series