AVANTGARDE expands into Singapore, names new MD

Global brand experience agency AVANTGARDE has expanded into Singapore and Riyadh, Kingdom of Saudi Arabia (KSA). This takes the agency's presence to 13 locations around the world, including Amsterdam, Shanghai and Zurich amongst others. 

The strategic expansion underscores AVANTGARDE's approach to tap into opportunities within flourishing economic landscapes.

"Our expansion into Saudi Arabia and Singapore represents a significant milestone in our journey. These new offices will enable us to be closer to our clients, understand their needs better, and deliver emotional brand experiences that resonate on a global scale," said CEO Marc Schumacher. 

Don't miss: Verbal branding agency Reed Words expands into APAC with SG office

Taking on the role of managing director in Singapore is Evie Loo (pictured right). Loo will lead AVANTGARDE's growth strategy in the Southeast Asian market. 

"By growing its APAC market, AVANTGARDE will be an effective support to the robust domestic growth that is forecast to expand by 4.9% this year. Thus, positioning us as a solution to the ever-growing demand in the region," said Loo. 

In tandem, Roberto Warnert (pictured left) the managing director of AVANTGARDE Middle East will oversee the Saudi Arabia expansion. 

"Saudi Arabia is an incredibly exciting market with their 2030 vision promising new opportunities within a robust evolving economy. We have already been delivering projects for several clients in KSA, out of our Dubai office and now look forward to doing more, having set foot on the ground with our Riyadh office," said Warnert. 

Beyond the expansion, AVANTGARDE's move is a reflection of its deep-seated understanding of global dynamics and cultural intricacies, according to a statement seen by MARKETING-INTERACTIVE.

"It's about enhancing seamless collaboration across borders. Our work with global brands such as L’Oreal and Jaguar Land Rover exemplifies how our teams across MENA, Europe, and Asia come together to empower brands to transcend cultural barriers, while maintaining exceptional creativity and impact," said Stuart Bradbury, international managing director of AVANTGARDE. 

AVANTGARDE is not the only new agency to have landed in Singapore. Verbal branding agency Reed Words opened a new office in Singapore earlier in March, marking its entrance into the Asia Pacific region.

The Singapore office adds to the agency's existing locations in London and New York City. 

Reed Words' expertise covers naming, brand voice and messaging, brand strategy and all manner of copywriting including campaigns, packaging, websites and film. 

Speaking at the opening of the Singapore office, co-founder and executive creative director Mike Reed said: "This is such an exciting time for Reed Words." 

“Our teams are growing in London and New York, and we’re excited to build new networks and opportunities in Singapore. We’ve always believed in the global potential of a specialist verbal agency, and it’s thrilling to see that being realised," added Reed. 

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