Athletic Greens names BBH China as creative agency

Athletic Greens (AG), a premium nutrition brand in the U.S. has appointed BBH China as its creative agency. Their partnership started in July this year and the contract is for one year.

Selected for its outstanding creativity and strategy as well as industry reputation, BBH China will be working with AG on its positioning, promoting its brand and product portfolio, and launching a series of brand and e-commerce creative campaigns to help AG upgrade its brand image and reach consumers who seek a healthier life.

The brand always visions to bring comprehensive and convenient daily nutrition to solve the nutritional pain points of urbanites through one daily serving, according to the release. Currently, Athletic Greens has operations in North America, Europe, China, and New Zealand.

MARKETING-INTERACTIVE has reached out to BBH China for additional information.

“We feel honoured to have the opportunity to partner with Athletic Greens, to help the client gain a deep understanding of local consumers and enhance their strategy and creative capabilities. We look forward to breaking new ground for the brand and business in our journey ahead,” said Christine Ng, CEO of BBH China and chairperson of BBH Singapore.

Speaking of the appointment, Tim Harrington, brand head of Athletic Greens APAC, commented, "We are happy to work with BBH China to build a sound brand and product reputation. As a partner, they boast a deep understanding of consumer insights and brand strategy. With BBH’s professionalism, we will enhance our popularity among local consumers and lead them to a new wellness revolution via simple and essential nutrition supplements." 

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