Astro launches search for esports marketing AVP

Astro has launched a search for an assistant VP, head of marketing and digital business to lead the eGG Network brand and community, building strategies across all channels. Based in Kuala Lumpur, the appointed individual will be responsible for designing and implementing comprehensive marketing and communications strategies. This is to create awareness of eGG Network B2B and B2B activities in the region. Formerly known as Astro SuperSport Plus, eGG Network is a Malaysia pay television channel that focuses on esports and broadcasts electronic games tournaments globally. 

According to the LinkedIn job description, the individual is responsible for the eGG Network digital platform growth in user acquisition, engagement, and commercialisation such as the eGG Network website, Facebook, Instagram, and YouTube. The individual will also act as eGG Network's agent towards building strategic partnerships with external parties such as media, stakeholders and potential clients. 

On the management front, the individual will supervising marketing, editorial, social media, and campaign teams, providing guidance and feedback. Additionally, the individual is required to produce ideas for events or activities, and organise them efficiently. He or she will also be expected to control the budgets, allocate resources amongst projects, monitor progress, and submit performance reports. 

To meet the sales target, the individual will be to provide sales support, ideation, and proposal creation to the media sales team in order to create new sales opportunities. At the same time, he or she will need to build close partnerships with the game developers and publishers for games-related marketing campaigns, paid or strategic collaboration. The individual is also expected to plan and execute campaigns for channel partner promotion and new content or events launch. A+M has reached out to Astro for additional information on the role.

The ideal candidate is expected to have at least five to 10 years of professional experience in marketing, with a strong knowledge of digital marketing and social. He or she will also need to possess at least two to three years of managerial role experience. Ideally, the candidate should have a proven track record in digital marketing, social media-related campaigns, and the ability to plan and execute marketing strategies. Passion in the gaming and esports industry is an added advantage. 

Join ourDigital Marketing Asia conference happening from 9 November 2021 - 25 November 2021 to learn about the upcoming trends and technologies in the world of digital. Check out the agenda here.

Related articles:
Astro's sooka names AVP of content marketing for OTT
Analysis: With Netflix on board, is Astro about to realise its aggregator ambitions?
Astro eyes Millennial dollars with new mobile-first streaming platform sooka