Assembly names new managing director for Greater China

Global omnichannel media agency Assembly has appointed Karen Ho (pictured) as managing director, Greater China, underscoring its commitment to accelerating growth in the dynamic region.

In the newly created role, Ho will spearhead Assembly's evolution in Greater China, leading growth for clients operating or investing in the region. Ho will lead efforts to enhance product, talent, and technology innovation across the agency's offices in Mainland China, Hong Kong, and Taiwan, ensuring they are built to deliver client impact.

Additionally, Ho will strengthen cross-market collaboration and develop connected solutions to better support clients' local and international ambitions. Ho will oversee key client relationships in Greater China, including Mandarin Oriental Hotel Group, APM Monaco, Clarins, American Eagle Outfitters, amongst others. 

With over two decades of industry experience, Ho has demonstrated a strong ability to drive growth and deliver results. Formerly at Initiative China, she oversaw significant market growth, working with major clients such as Volkswagen Group China, Bridgestone, and GM Ultium. Known for her skill in building effective teams and achieving measurable outcomes, Ho is well-prepared to guide Assembly in its next stage of expansion. 

"Ho is a visionary leader with unparalleled market insights and a true appetite to build," said Richard Brosgill, APAC CEO of Assembly. "Her leadership will be pivotal as we invest strategically into the Greater China region and look ahead to a new chapter of growth as we continue to deliver campaigns that drive both brand and business impact."

This appointment reflects Assembly's broader ambition to strengthen its leadership in APAC and deliver tailored solutions that meet the unique demands of the region's markets. Following the elevation of Assembly's Vivian Mok to managing director of North Asia, Ho's addition reinforces the agency's focus on deepening in-market expertise and driving innovation across APAC's subregions.

"I have long admired Assembly for its bold approach to innovation and commitment to excellence," said Ho. "I resonate deeply with the agency's proposition to find the change to fuel growth, something I have been committed to fulfilling throughout my career.  I'm energised to partner with their talented teams and clients to unlock new growth opportunities in this diverse and fast-evolving region and drive our next chapter of growth across this diverse and dynamic Greater China region."

Back in November 2024, Assembly promoted Vivian Mok to senior vice president (SVP) and managing director for North Asia, effective immediately. In this expanded role, Mok will lead the strategic expansion and growth of the agency across Korea and Japan. She will report to Assembly APAC CEO, Richard Brosgill. 

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