Asiaray secures exclusive rights to operate in Shenzhen Metro lines

Asiaray's subsidiary Shanghai Asiaray Advertising Company (Shanghai Asiaray) has signed an exclusive concession rights agreement with Shenzhen Metro, obtaining nine-year exclusive rights to use and operate media resources across five lines.

According to the agreement, Shanghai Asiaray was granted nine-year exclusive rights to use and operate media resources in Shenzhen Metro Line 2 (Phase 3), 6, 8 (Phase 1) and 10. The first term of the agreement period began on 1 January 2021. The company has also renewed the exclusive advertising and media resources for Shenzhen Metro Line 3 for another nine years at the same time.

The company said the new business base will greatly increase the media resources of Asiaray in Shenzhen railway, and further expand its network presence in the Greater Bay Area. The rapid expansion of scale is expected to become a new growth driver.

"We are very pleased to gain the trust of Shenzhen Metro again and obtained the exclusive concession right to operate the advertising and media resources of five metro lines. This is an important milestone for the group, marking its speedy development in Shenzhen and its improving railway network presence in the Greater Bay Area," said Vincent Lam, founder, chairman and executive director of Asiaray.

Lam also said in the future the company will gradually roll out the latest programmatic buying along all metro lines and take advantage of big data to distribute scenario-matching advertising content. Its offline and online new media strategy is aimed at attracting new advertisers, especially those from online, who are relatively new to metro advertising, therefore expanding customer varieties.

Currently, Asiaray is actively expanding its network in the Greater Bay Area, aiming for a nationwide mega transport media network. Combining the existing aviation media network of more than 30 airports and the metro media network of 27 lines in nine cities in Asia, the group is set to "generate greater synergies and get one step closer to becoming the largest transportation media operator in Asia."

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