Ascott celebrates International Coffee Day with aromatic activations across Asia

CapitaLand’s wholly owned lodging business unit, The Ascott Limited (Ascott) has launched the latest installation of its ‘For The Love Of Coffee’ programme to celebrate International Coffee Day. This year’s programme will span coffee activations and collaborations across its Citadines properties in Singapore, Malaysia, Indonesia and the Philippines to name a few.

In Singapore, Citadines properties will feature coffee-inspired paintings by coffee artist Vivian Lee that will encourage guests to engage in both a visual and aromatic sensorial experience for the celebrations. To further celebrate and better appreciate coffee culture in the city, guests at Citadines Raffles Place Singapore will be able to experience latte art workshops and coffee scent mixology workshops in the month of October. 

Don't miss: POKKA SG encourages consumers to pause in new mindfulness campaign

Citadines has also partnered POKKA Singapore to allow guests to take part in a series of coffee-related activations that aim to promote mental well-being. As part of the partnership, along with support from Sterra, guests will be able to retreat to Pause Corners at six Citadines properties in Singapore where they can drink coffee from POKKA and recharge with massage chairs from Sterra.

"Against the backdrop of a growing emphasis on mindfulness and wellness, the act of taking a pause - when needed – grants momentary solitude and privacy with one’s thoughts, to find clarity in the chaos that is encountered every day," said a spokesperson from the brand.

"Pokka’s recent campaign to encourage coffee lovers to take pauses throughout the day was one that we saw a commonality and was an opportunity that was mutually beneficial to both brands," it added.

In Malaysia, guests will be treated to a coffee aroma experience with cinnamon sticks, a handmade coasters workshop, a coffee tarik session and a DIY fridge magnet. All arriving guests will also be served coffee mocktails at select Citadines properties. Guests will also try their hand at making espresso with a hands-on barista guest experience at Citadines Prai Penang.

“At Citadines, coffee is more than a beverage; it's a symbol of the city's spirit. Just as every city has its unique landmarks, traditions, and culture, so does its coffee,” said the brand in a statement.

“From the rich Café Crème of Paris to the aromatic Kopi-O in Singapore, Citadines offers coffee experiences that will activate the infinite possibilities of city living,” it added. 

For the month of October, guests at Citadines Sudirman Jakarta will also get to take part in latte art workshops, watch TikTok videos at different coffee spots around the property to go coffee hopping and enjoy complimentary brews by local artisans. Guests will also be treated to a visit to a coffee farm and roaster to learn more about what goes into every cup of coffee.

Similarly, guests at Citadines Bay City Manila will be greeted to a café check-in experience at an integrated reception that incorporates the rich coffee heritage of the Philippines as guests are served a cup of coffee by Citadines associates. Guests will also experience a coffee art exhibition held in the lobby and coffee stain art painting workshops.

Last September, Ascott launched a global TikTok campaign titled the #Infin8Citadines in partnership with global influencers. While the campaign aimed to reignite the passion for travel in a post-pandemic world, its main objective was also to celebrate and garner awareness of its Citadines property.

The brand first bought the Citadines chain in Europe in 2004, and has since built on the portfolio and brought the brand over to Singapore as well.

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