Are Media appoints Jocelin Abbey as general manager of homes and lifestyle

Are Media has named Jocelin Abbey general manager of homes and lifestyle as the company looks to expand its omnichannel strategy across home and lifestyle brands. 

Abbey steps into the newly created role on 7 April, reporting to Are Media’s director of content, Sally Eagle. Abbey will oversee some of Australia’s most well-known lifestyle titles, including Better Homes and Gardens, The Australian Women’s Weekly, Home Beautiful, Belle, Australian House & Garden, Country Style and Homes to Love.

She brings some 20 years of experience across media, entertainment and technology, with leadership roles at The Guardian, Yahoo and Nova Entertainment. She previously served as head of audience development at Mamamia, director of growth at Guardian Australia, and head of marketing at the ABC, where she helped drive audience engagement and revenue.

Eagle said Abbey’s expertise in media transformation made her the right choice to lead Are Media’s homes and lifestyle division.

“Jocelin’s deep expertise in media transformation, content, and audience engagement makes her the ideal leader to drive the continued growth of our Homes and Lifestyle brands,” she said. “She has a proven track record in building high-performing teams and delivering sustainable growth through omnichannel strategies.”

Abbey said she was excited to take on the role at a pivotal time for the business.

“These iconic brands have a deep cultural impact, with so many unique opportunities to connect with their communities,” she said. “I can’t wait to work alongside the talented and creative teams at Are Media to bring the 2025 omnichannel plans to life.”