AnyMind Group enhances features on publisher platform AnyManager

AnyMind Group has launched a number of features on its publisher platform AnyManager, aiming to help mobile and web publishers to tap into the continued growth of mobile usage.

The features centre around helping web publishers leverage progressive web application infrastructure, and native mobile app publishers gain more insights from their app store data. They are also designed to provide both sets of publishers with greater accessibility and insights into user acquisition and monetisation.

Web based publishers can now leverage features for progressive web applications (PWA) through AnyManager. By implementing PWAs, publishers can look to improve user experience such as speeding up site load speeds and creating a push notification system to inform users of the newly published content.

Web based publishers who have set up PWA infrastructure on AnyManager can now tap into targeted push notifications to specific user segments based on device, location and other parameters, including users that have clicked on a site during a certain period or frequency of clicks, enabling web publishers to notify users of new content, promotions, and opportunities directly on their mobile devices. Data from push notifications is also linked to a publisher’s own Google Analytics data and advertising yield data, both available through AnyManager.

Publishers can also tap into customisable Add-to-Home screen prompts and formats to easily cue browser notifications for site visitors to add a site as a PWA on their mobile devices.

As for native mobile app publishers, they can now access analytics features for app store and conversion improvements along with competitive analytics. This is in addition to current functionality for advertising demand activation and mediation and an app health score feature that provides publishers with a rating of their native mobile app based on factors including development, monetisation, analytics and user acquisition.

Native mobile app publishers can also tap on a new feature called AnySDK, a software development kit (SDK) for ad monetisation that enables the delivery and mediation of ad requests from major mobile platform partners through a single SDK.

Additionally, native mobile app publishers can also gain greater insights into user opinion of their apps by tapping into natural language processing driven features such as sentiment rating and analysis of user comments, and identification of keywords and phrases based on app store rating. This helps publishers better understand and highlight potential app issues, improvements and fixes.

“In a mobile first region like Asia, and even in some mobile only markets, it is imperative that publishers are able to grow further by fully maximising their potential audience while keeping up and capitalising on the latest technologies," said Hitoshi Maruyama, managing director of publisher growth for AnyMind Group.

"We are also seeing, and in fact powering, more fluidity by mobile app and web publishers in expanding opportunities by leveraging further on social media channels and e-commerce, augmenting possibilities for borderless growth," Maruyama added. 

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