Anthropic launches business plan and app to increase corporate AI adoption

Artificial intelligence platform Anthropic has released a new 'team' plan for companies across industries to leverage its latest Claude 3 model and shape their workflows based on their teams' needs and goals in a bid to capture corporate dollars.

Built with security and data privacy in mind, Claude helps protect sensitive business information and is a family of foundational AI models that can be used in a variety of applications, it said in a statement. 

Don't miss: Claude for dummies: 101 on the new AI platform that might challenge ChatGPT

It can help individuals brainstorm ideas, analyse images or process long documents using claude.ai. The system can perform complex cognitive tasks that go beyond simple pattern recognition or text generation.

The 'team' plan is priced at US$30 a month with a minimum of five users, which places it in direct competition with OpenAI which is also selling its GPT-4 plan at US$30 for one million tokens for input.

Anthropic’s new technology could also bring it into competition with its backers Google and Amazon who want to capture business spending on AI, according to Reuters.

It also released an app for Apple’s iPhone’s that will offer seamless syncing with web chats, vision capabilities with real-time image analysis and open access across its plans such as the pro and team ones.

In the coming weeks, Anthropic will be releasing additional collaboration features, including citations from reliable sources to verify AI-generated claims, integrations with data repositories such as codebases or CRMs, and iterating with colleagues on AI-generated documents or projects, according to a statement by the company.

Could Claude overtake ChatGPT?

While Claude is certainly interesting, the real question is if it can overtake other, more established and well-known platforms such as ChatGPT, Gemini and more.

For starters, the AI assistant created by Anthropic focuses its core research on training Claude to be helpful, honest, and harmless through Constitutional AI, said Melissa Yik, Singapore country director at M&C Saatchi Performance.

"This comes amidst rising concerns regarding accuracy and bias of existing Generative AI models, which despite having the potential to be a trillion-dollar industry, has it fair share of critics and limitations," she said. "Claude is trained to avoid sexist, racist and toxic outputs, and adhere to human values which is aimed at addressing some of the key concerns other models are facing today," she said.

Yik added that with Constitutional AI, Claude uses a set of ethical and behavioral principles to guide its output rather than learning and inheriting values from collective writing of humans across the world which might produce discriminatory responses, issues that other models are facing.

"However, no model is perfect and users will have to exercise human expertise and oversight across any AI tools," she said. 

Siddharth Jhanji, senior manager (domain leader), data architecture and engineering at Ekimetrics though, was of a differing view and noted that Claude's constitutional AI training is a step in the right direction. He said:

This training ensures Claude is more than just a tool. It’s a trusted advisor that aligns with your brand’s values and ethics.

How can Claude help marketers?

With its training, Claude has significant potential in the markting space. According to Jhanji, Claude is like having a "virtual Da Vinchi" on your team. 

"With its ability to juggle text and images like a seasoned artist, Claude brings a creative revolution to your marketing campaigns. Picture this: a campaign that not only reads well but also visually captivates your audience, all thanks to Claude’s multimodal prowess," he said. 

Claude is like having a "Swiss Army knife" in your marketing toolkit, he added. "Need a stunning visual for your next ad? Check. A deep dive into consumer behavior? You got it. Real-time customer service that feels genuinely human? Claude’s on it. It’s the ultimate sidekick for marketers aiming for the stars," said Jhanji.

He added that in the world of AI, it's not just about being smart but rather, it is about being the smartest. 

"Claude, with its encyclopedic knowledge and Picasso-like vision, is sprinting up the ladder. While ChatGPT and Gemini are like seasoned chess players, Claude is the dynamic newcomer shaking up the game with moves no one saw coming," said Jhanji.

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