GroupM names SEA and North Asia chief investment officer

GroupM has appointed Anita Munro as its chief investment officer for Southeast and North Asia, and chair of the APAC Investment Council. Munro will steer the group’s investment strategy across the markets in Asia Pacific. In her new position, Munro will be part of GroupM’s APAC leadership team, reporting to Ashutosh Srivastava, CEO of GroupM APAC, and Andrew Meaden, GroupM’s global chief investment officer. 

With two decades of agency experience, Munro crosses over from GroupM’s agency Mindshare, where she was most recently chief  investment officer of Mindshare APAC. In that role, she managed the network’s investment functions across 16 regional offices, working with many notable brands and media partners worldwide. At Mindshare, she had also led the media business for LVMH at L’Atelier; while throughout her tenure in APAC, Munro has led the investment activities for key client accounts including Unilever, L’Oréal, Huawei, Ford, Jetstar, and Mondelez.

“With GroupM’s global scale and unparalleled reach, we’re poised to shape a new era of media by helping clients apportion their media spend for good, while extracting maximum value for their investments," Munro said.

"As the first woman to helm the chair role on our regional investment committee, I’m thrilled to be part of an organisation that’s leading the charge to cultivate greater equity and diversity across the entire industry. Together with our investment community, I look forward to continue creating value for clients across the entire media supply chain, and propel us towards a more sustainable and vibrant media future," she added.

Ashutosh Srivastava, GroupM’s CEO of Asia Pacific said, “Munro’s diverse experience across a plethora of roles that span client leadership, investment, strategic planning and operations has gifted her with a deep appreciation and understanding of the holistic business as well as the investment needs of clients and markets. As we continue to help our clients evolve their media strategies in an increasingly digital and biddable world, she will undoubtedly be a transformative force in stewarding responsible investment that will make advertising work better for people."

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