Animoca Brands' The Sandbox adds 8 new partners in HK to create Mega City

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Animoca Brands' decentralised gaming virtual world and subsidiary, The Sandbox, has added eight partners in Hong Kong to create its cultural hub Mega City. To go with the announcement, the company will launch a new LAND sale on 13 January, allowing players to purchase spots near the LANDs of the new partners.

The partners are from the film, music, entertainment, acting, professional services, finance, real estate, and gaming sectors. Partners who acquired LAND NFTs to build Mega City in The Sandbox’s metaverse include Hong Kong tycoon Adrian Cheng, alternative investing leader Sun Hung Kai & Co, professional services firm PwC Hong Kong, blockchain-related investment and asset management company TIMES CAPITAL, director, producer and actor Stephen Fung and international star Shu Qi, renowned musician Dough-Boy, game IP Little Fighter, and local illustrator Dreamergo.

The Sandbox said Mega City will be a cultural hub based on or inspired by multiple Hong Kong talents. Currently, The Sandbox has secured over 165 partnerships, including Adidas, Snoop Dogg, The Walking Dead, the South China Morning Post, The Smurfs, and Care Bears, to name a few. Mega City is aimed at building a fun, creative play-to-earn platform that offers virtual worlds and game experiences owned and created by players. The play-to-earn model gives players true ownership of anything they collect in the game, allowing them to trade it to other players, including outside the game on other websites, transfer it to other players, or even resell it.

The announcement of new partners follows The Sandbox’s Alpha launch in Q4 2021, which gives anyone the opportunity to participate in play-to-earn gameplay to earn The Sandbox’s utility token SAND. Players can now experience the metaverse as they play or take a creative role, building assets and worlds that can be traded as NFTs with other players, creators, and artists on the platform.

Moreover, on 13 January 2022, The Sandbox will hold a Mega City LAND sale that will allow users to purchase LAND located near the Mega City projects. The partner’s estates can be seen on The Sandbox virtual world map. Premium LAND located near the partners will be offered, and each will include exclusive premium NFTs and have the possibility to host events, gaming experiences, or social hubs. Additionally, The Sandbox has already sold 70% of its 166,464 LAND NFTs. Existing LAND owners include Binance, CoinCheck, Metakovan, Pranksy, Socios, and CoinMarketCap, among others.

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