Amplifi MY's Hasnain Babrawala takes on new duties as Posterscope's CEO Omar Shaari retires

Posterscope Malaysia CEO Omar Shaari (pictured) is leaving the agency after nearly two years. He assumed the role in September 2017. Dentsu Aegis Network's spokesperson confirmed the news to A+M, adding that he has resigned for an early retirement.

In a statement to A+M, the spokesperson said Hasnain Babrawala, managing director of Amplifi Malaysia, will take on the interim command to oversee operations of Posterscope and ensuring that it stays at the forefront as one of Malaysia’s leading out-of-home media specialists. The spokesperson added that he will have full support from Dentsu Aegis Network Malaysia’s group CEO, the executive committee as well as Posterscope’s regional leadership.

"We thank him for his leadership and vast contribution to the network, and we wish him nothing but the best in his retirement," the spokesperson added.

Omar has been with the network for 14 years and was instrumental in growing Dentsu One since he founded it in 2005. The agency was previously known as Dentsu Utama. During his time there, he worked with clients including Honda, Panasonic, Telekom Malaysia and RHB Bank, according to his LinkedIn. He also helped establish the Dentsu Sports Marketing division in Kuala Lumpur.