Ampersand Advisory nabs new chief knowledge officer

Ampersand Advisory has named Kunal Sinha (pictured left), former group chief strategy officer at M&C Saatchi Indonesia, as its new chief knowledge officer.

Sinha has over three decades of experience, two of which were spent living and working in Mumbai and Shanghai. His most recent stint was in M&C Saatchi Indonesia, which gives him, at an overall level, a vast and unique perspective over Asia, it said in a statement. 

Sinha has worked in leading agencies such as JWT, Ogilvy and McCann and data consultancies such as Kantar and The Futures Company. He also ran Ogilvy Asia’s consumer and cultural trends program, and sustainability practice Ogilvy Earth.

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Sinha led projects involving trend forecasting and predictions on the Future of Technology, India’s top 50 growth markets for Tata Sons, the future of AI for Mastercard, beauty and grooming futures for Google, and identifying generational opportunities for Nissan in India.

He also delivered branding and consumer solutions for companies such as Unilever, Intel, Diageo, BAT, Mondelez, SC Johnson, VF Corporation (The North Face), International Hotels Group, The Economist, Visa, Arla Foods, Smithfield Foods, Spotify, Truecaller, TikTok, Permata Bank and Mundipharma in key Asian markets.

He has also driven market innovation for firms such as Ceat Tyres, Godrej Consumer, Aegon Life, Amazon, The Times Group, and organisations like UNICEF and AmCham.

“I’ve been an admirer of Sinha's work for many years, and he had also asked me to write for WARC when he was consulting them. It’s great to have him aboard as we strive to continuously upgrade our offering to clients,” said Sandeep Joseph, CEO and co-founder of Ampersand Advisory.

“We would like to leverage Sinha's nous and skills to strengthen our strategic consulting offering, which rides as a layer above our services of media, creative, social, PR and data analytics with AI," added Joseph. "With almost 80 staff, under one P&L, we’ve built an integrated set-up that’s truly seamless. Our existing clients will get first dibs on Sinha, but we’re also looking at expanding our reach and helping more companies. We need to continuously develop our value to clients. The mission, which I am grateful Sinha chose to accept, remains unchanged and singular: to deliver for our clients as per our motto 'business results, now',” he said.

“Joining the purposeful and highly successful team at Ampersand Advisory is an exciting proposition. This gives me the opportunity to create a strong positioning for our consulting and analytics proposition. It also provides me a platform to explore a new market and gather more understanding of evolving consumers in Asia,” said Sinha.

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