American Tourister partners Chupa Chups for wildly colourful campaign

American Tourister is making travelling sweet with a new exclusive Chupa Chups collection.

The campaign, titled "L-Pop. Live the flavour" celebrates the launch of the new collection, helmed by a bright and colourful video. 

In the video, two women are seen walking into a candy store, each wheeling a luggage bag from the new collection. At the candy store, they pop a Chupa Chups lollipop into their mouth and are transported on a trip. 

Don't miss: These 3D TUMI billboards will turn heads across Asia 

On this trip, the two women meet a person in a yellow suit, who has a Chupa Chop lollipop head. The trio then dance together on the colourful streets. 

At the end of the dance, the two women find themselves transported back into the candy store they initially came from. 

The campaign was done in partnership with independent creative agency Blak Labs. 

“J-POP had its moment. K-POP shook the world. Now, it's time for L-POP,” says Douglas Goh, head of creative Asia Samsonite and Middle Asia.

“With Chupa Chups lollipops and American Tourister luggage, this presents an opportunity for travelers to live in the moment, embracing every flavour of life and translating it into a colorfully zestful music video.”

Koh Hwee Peng, creative partner, Blak Labs added “Each taste of a Chupa Chups encapsulates brand love, transporting one on a delightfully sweet trip." 

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles: 
Samsonite launches first-ever suitcase trade-in campaign to foster sustainability 
Samsonite launches expressive new collection with New Balance 
Samsonite picks DDB SG for SEA-wide creative duties