Ambient Digital ceases Indonesia operations

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Digital media agency Ambient Digital Indonesia is in the midst of liquidating the company. Confirming the news to Marketing Interactive, a spokesperson for Ambient Digital Indonesia said the company has not been able to maintain its position in the highly competitive Indonesian marketplace and has become insolvent.

Ambient Digital Indonesia is an independent, standalone company and its closure therefore has no impact on the other companies using the Ambient Digital name in other countries such as Singapore, Hong Kong and the Philippines, the board of directors said in the statement.

According to the company, there is "no one reason for the closure and a series of events had led tot this decision". These include the bankruptcy of its major client, increased competition in the market place and a failure to diversify the business.

Marketing Interactive understands that the agency currently has around 20 to 25 staff, and was led by CEO Debashis Das. However, according to Marketing Interactive's sources, Das has since left the agency.

Ambient Digital is headquartered in Singapore, and the Indonesia office was established in 2013, according to the company's LinkedIn profile. In July 2019, Ambient Digital Singapore's chief operating officer Matt Robinson was promoted to take on a regional CEO role. Robinson joined the agency in 2014, and was responsible for market leadership, policy and operational procedure across the Ambient business.

Robinson's appointment came following the sale of Ambient Digital Vietnam to Dentsu Aegis Indochine, which saw founder and chairman, Thu Nguyen and former CEO, Andrew Stephens moving to senior roles within DAN Vietnam. The acquisition was aimed at adding significant scale and capability in integrated digital media, combining Ambient Digital Vietnam’s programmatic ad-tech platforms, digital creative production and social management with iProspect’s global performance and search capabilities. Post-acquisition, Ambient Digital Vietnam was rebranded as iProspect Vietnam.

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