Amazon Web Services to launch gen AI-powered assistant, Amazon Q

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Amazon Web Services will launch Amazon Q, a new type of generative artificial intelligence-(AI) powered assistant that is specifically for work and that can be tailored to a customer’s business.

Customers can get fast, relevant answers to pressing questions, generate content, and take actions—all informed by a customer’s information repositories, code, and enterprise systems from the system, it said in a statement.

They simply need to connect Amazon Q to their business data, information, and systems, so it can synthesise everything and provide tailored assistance to help employees solve problems, generate content, and take actions relevant to their business.

Amazon Q will also provide information and advice to employees to streamline tasks, accelerate decision making and problem solving, and help spark creativity and innovation at work.

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The platform was designed to meet enterprise customers’ stringent requirements, it said. As such, Amazon Q can personalise its interactions to each individual user based on an organisation’s existing identities, roles, and permissions.

Additionally, Amazon Q will not use business customers’ content to train its underlying models, it explained. Rather, it will use 17 years of AWS knowledge and experience,

"Generative AI has the potential to spur a technological shift that will reshape how people do everything from searching for information and exploring new ideas to writing and building applications,” said Swami Sivasubramanian, vice president of Data and Artificial Intelligence. "AWS is helping customers harness generative AI with solutions at all three layers of the stack, including purpose-built infrastructure, tools, and applications," he aded.

Sivasubramanian further explained that Amazon Q builds on AWS’s history of taking complex, expensive technologies, and making them accessible to customers of all sizes and technical abilities, with a data-first approach and enterprise-grade security and privacy built-in from the start.

"By bringing generative AI to where our customers work—whether they are building on AWS, working with internal data and systems, or using a range of data and business applications—Amazon Q is a powerful addition to the application layer of our generative AI stack that opens up new possibilities for every organisation,” he said.

Customers can access Amazon Q through a conversational interface from the AWS Management Console, documentation pages, their IDE, and over Slack or other third-party chat apps.

Based on the question, Amazon Q will give succinct answers that include citations and links to its sources, and customers can ask any number of follow up questions to get more details, find the best option for their workload, and receive an outline of the basic steps to get started.

This comes as more companies release AI offerings. In fact, Elon Musk recently told users that he would be launching an AI chatbot with a "little humour". Called Grok, the AI chatbot will have access to user posts on X. It was created by Musk's new AI company xAI and will be available soon to X Premium+ subscribers.

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