Allison+Partners bolsters leadership with 3 new senior promotions

Global marketing and communications agency Allison+Partners has appointed Jeremy Seow (pictured right) as its regional COO and head of client experience, and Allanjit Singh (pictured second from right) as its MD for its technology practise and head of digital, and Singapore general manager Adeline Goh (pictured second from left), as to be the agency's regional head of corporate practise.

The appointments are part of the agency's plan to expand its global footprint, as all of the three Singapore-based leaders will play key roles in driving the agency’s expansion and growth, together with other Allison+Partners peers and leaders in APAC.This is the outcome of the firm’s rapid regional growth trajectory, with more than 50 new clients added to the agency’s APAC roster in the past year.

As the agency’s technology practice lead in the APAC region, Singh will continue building on the firm’s technology heritage in APAC and be responsible for its multi-region and multi-market client relationships across both B2B and B2C technology sectors. He will also oversee the firm’s digital services in the region.

Hired last year to run the agency’s Singapore office, Goh will add to her role the responsibility of expanding the agency’s corporate practice throughout Asia-Pacific region. Building on the firm’s sterling reputation for corporate clients in the United States and other markets, the firm sees more clients looking for innovation in executive positioning, reputation management and crisis/issues management among other needs. Goh will partner with Singh to further embed digital and data into practice, particularly in Singapore.

Lastly, Seow, who was appointed as the firm’s managing director of growth and innovation in March 2020 for APAC, he is tasked with spearheading Allison+Partners’ planned expansion in the region, as well as enabling collaboration and consistency with the rest of the agency’s global network.   He will also manage partnerships with the agency’s practice and client leaders across APAC, with a focus on client experience, and collaborate with other agencies from Stagwell Global to facilitate client growth and expansion of services.Seow said, "Goh's and Singh’s new roles will catalyse the agency’s direction for innovation and interdisciplinary excellence across Asia-Pacific, ultimately to the benefit of our clients."

“As businesses continue navigating the post-pandemic impact to the global economy, we are seeing more brands looking for a reputation partner to help them tread the balance between agility and stability within their brand communications,” Seow added.

Jonathan Heit, co-founder and global COO said “Our opportunity in Asia-Pacific is dynamic and rapidly evolving, and the agency’s cross-regional client growth opportunity has never been greater."

"With a strong bench of leaders and partners across Asia-Pacific, not to mention significant investment in the region by Stagwell, I’m confident that Adeline, Singh, and Seow will be key contributors to the continued scale and depth of our client work and expansion,” Heit added.  With offices in a dozen markets and reach throughout the region, Allison+Partners is known for its and work in APAC with brands such as BOE, Booking.com, Dyson, GE, IHG Hotels & Resorts, Mars Wrigley, and TikTok.

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