AlipayHK and Sino Group create 6 zoned VoucherLand experience

AlipayHK and Sino Group have joined forces to launch the “AlipayHK x Sino VouchersLand” campaign in Olympian City mall under the theme of "Endless Vouchers. Enjoyment Everywhere!”. The Vouchersland campaign features six interactive zones covering diversified consumer experiences of lifestyle, catering, retail and other services.

The campaign integrates the mall’s interactive technology to introduce the public to AlipayHK’s consumer experiences. Spanning across 4,000 square feet in the atrium of Olympian City Phase II, the six zones enable visitors to experience AlipayHK's consumer services while participating in a wide variety of interactive games to win rewards on top of consumption vouchers. Dedicated staff are stationed onsite to help users register online to receive the electronic consumption vouchers through AlipayHK.

According to Alipay, consumer sentiment of the public has dwindled drastically last year and the retail market has been sluggish due to the pandemic, making the business environment extremely difficult. In response to the government’s consumption voucher scheme, AlipayHK collaborated with numerous merchants to launch a total of nearly HK$1.7 billion rewards.

As the pandemic eases, Alipay hopes to strengthen the public’s confidence in consumption and “unleash their purchasing power that has long been suppressed so as to boost local circular consumption, maintain continuous flow of economic resources within the system, and facilitate the development of a circular economy”.

Venetia Lee, GM of Alipay for Hong Kong, Macau and Taiwan, said AlipayHK is honoured to play an important role in the electronic consumption voucher scheme. She added that VouchersLand is supported by partners Sino Group, TamJai Yunnan Mixian, TamJai SamGor Mixian and Watson's Water, among others. “Through a series of creative and interactive experiential processes, we hope to stimulate AlipayHK users’ consumer sentiment while deepening their loyalty to the merchants,” Lee said.

She added that Alipay hopes to “stimulate the public’s consumer sentiment and facilitate local circular consumption by emulating the principle of leverage to maximise the ‘multiplier effect’ in order to provide greater impetus to economic recovery."

Andrea Leung, group GM, marketing of Sino Group said that the group is delighted to partner with AlipayHK to help customers make the best use of the Government Consumption Voucher Scheme. It also plans to launch a set of cash coupons, bringing together its eight major shopping malls, four hotels and more than 100 merchants, to thank the public for their support. According to Leung, almost 600 merchants accept AlipayHK in Sino Group’s malls. Leung also added that Sino Group believes that the Government Consumption Voucher Scheme will drive customer flow, stimulate consumption, improve the business environment, and speed up the pace of economic recovery.

VouchersLand features 6 interactive experience zones

1.Smart Retail zone: Users answer a few questions through the shopping psychoanalyser on the screen which is an artificial intelligence system that can deconstruct users’ shopping tendencies, recommend the right shopping list and help them make good use of the consumption vouchers in conjunction with AlipayHK’s smooth payment experience while enjoying the pleasure of shopping. Users may also win Olympian City HK$20 cash coupons and other special offers for consumption in the designated merchants on the same day.

2. Online Shopping zone: Users can ride a motorbike here to experience delivery rider’s pleasure of high-speed driving through the giant screen in front of them while grabbing consumption vouchers and all kinds of food and beverages falling from the sky along the way. Users can enjoy the pleasure of endless rewards from AlipayHK and earn game points while racing for the championship of delivery.

3.Tam Jai + SamGor F&B zone: AlipayHK has teamed up with TamJai Yunnan Mixian and TamJai SamGor Mixian for the first time. Users can challenge themselves by testing their level of understanding the waiters’ food orders in TamJai’s accent. Players who have accomplished the challenge will have a chance to win a complimentary e-voucher for TamJai SamGor’s preserved duck egg in green pepper sauce or TamJai Yunnan Mixian’s sliced pork belly with mashed garlic (small).

4.Selfie zone: All the necessary tools, lighting and beautiful backdrops for video-making are perfectly prepared for you to transform yourself into a KOL. To experience the taste of being a KOL, you can take a video to share your ideas on how to shop with AlipayHK using the electronic consumption vouchers, and then scan the QR code on the screen to download it for sharing on social media.

5.Live Streaming zone: The city's highly popular KOL and artists, including Derek Cheung, Kar-Ying Law and many others will join AlipayHK to host webcast talkshows, introducing a great variety of products and sharing tips on smart use of the consumption vouchers, so as to help users plan how to wisely use the electronic consumption vouchers they will soon receive.

6.Registration Zone: Dedicated staff are available here to help AlipayHK users make registration on mobile phone for receiving the Government’s electronic consumption vouchers.

As connecting technology with daily lives has always been AlipayHK’s goal, Rice Robotics’ robot named “Water Rice” is set on constant patrol around the VouchersLand as water-replenishing robot. Upon receiving a call from the staff in the VouchersLand, Water Rice will immediately deliver Watson's no-frills distilled water to the Registration Zone.

Related articles
AlipayHK joins HKTVmall prior to e-voucher scheme