Airline Scoot names new communications agency

Singapore Airlines’ low-cost subsidiary, Scoot, has appointed global integrated communications agency WE Communications (WE) as its communications agency of record following a closed-door pitch.

With the partnership, which is effective immediately, WE will support all communications for Singapore including media relations, corporate launches, consumer campaigns and more, the agency said in a statement. It will also look to elevate and amplify the Scoot brand. 

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“After an extensive evaluation process, we are pleased to announce WE as our chosen communications partner," said Agatha Yap, director of Marketing and New Revenue, Scoot.

"WE brought in clear and fresh perspectives with their insights, creative approach and, most importantly, synergy. This left us with a refreshing and positive impression, and we are convinced that this collaboration will significantly contribute to the exciting milestones ahead as we look forward to partnering with them to bring our communications strategy to life,” she said. 

Adding on, Daryl Ho, managing director at WE Singapore said: “We are absolutely thrilled to secure this partnership with Scoot. The post-pandemic traveller has evolved immensely, and this partnership will provide us with the opportunity to help accentuate and spread the essence of Scoot’s ‘Scootitude’ and bring to life the great stories behind this energising brand."

MARKETING-INTERACTIVE has reached out for more information. 

The partnership follows a recent string of client wins and growth across the agency’s travel, tourism, government and B2B work. Just recently, Sentosa Development Corporation (SDC) picked WE Communications as its strategic communications partner, according to a statement by the agency. 

The partnership will roll out communications strategies aimed at increasing engagement and emotional connections with locals and tourists to build on Sentosa’s new brand promise: “Where discovery never ends.” The other key focus will be on boosting the island’s sustainable tourism through the Sentosa-Brani Master Plan, including the upcoming launch of Sentosa Sensoryscape. 

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