Airbnb joins hand with Indonesian tourism ministry to promote Bali as a digital nomad hub

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Airbnb has partnered with Indonesia’s Ministry of Tourism and Creative Economy, to promote Bali as part of Airbnb's Live and Work Anywhere programme.The Indonesian province has been a popular destination to digital nomads for years. Since September 2022, remote workers in Bali have been able to use a B211A visa to work online for up to six months with income tax-free.

Airbnb's Live and Work Anywhere is to recognise destinations that are popular for the potential of remote work. According to Airbnb, Bali provides the balance between work and play, and already enjoys a reputation as a world-class hub for remote workers. MARKETING-INTERACTIVE has reached out to the Indonesia tourism ministry and Airbnb for their marketing details.

Sandiaga Uno, the tourism and creative economy minister for the Republic of Indonesia said that "As international travel resumes, Indonesia stands ready to welcome tourists from all around the globe, including digital nomads who wish to stay longer and work remotely here."

"We are proud to announce that remote workers can now use the B211A visa to work and live in Indonesia for up to 6 months tax-free. We believe that our ongoing partnership with Airbnb will help drive awareness of Bali and keep us top of mind as an incredible destination for remote workers, and encourage travel to lesser-known areas across the island," Uno added.

Over the next few months, Airbnb will work closely with each destination to create a custom-built hub for each location. These hubs will showcase some of the local long-term stay listings while linking to details from the destination partners relating to entry requirements and tax policies, where applicable. In parallel, Airbnb will also partner with destinations on educational campaigns to promote both responsible hosting and how to travel as a remote worker.

Separately, Tinder teamed up with Airbnb to launch a month-long Pride campaign in Thailand titled "Connect with Pride" to spotlight the Thai LGBTQIA+ community. According to Tinder, Thai Gen Z has been looking more for activity-based first dates. As part of the campaign, three members of the Thai LGBTQIA+ community will host one-off Airbnb Experiences throughout June that aims to celebrate diversity and connect with pride.Thai Tinder members will see in-app Swipe Cards on Tinder highlighting the "Experiences", where they can then use the Swipe Right feature to access available "Experiences" and book them directly on Airbnb.