AirAsia's Jasmine Lee joins U Mobile

Jasmine Lee Sze Inn (pictured third from left), former commercial director at AirAsia, has left the airline to join U Mobile as director of marketing.Reporting to CEO Jaffa Sany Ariffin, Lee is responsible for all facets of marketing, including product development, marketing and management, brand and marketing communications, customer experience including customer service and loyalty.Lee is no stranger to the telco industry. She spent altogether more than 10 years in DiGi and MNC Wireless, prior to joining AirAsia. Lee was CEO at MNC Wireless for more than seven years. Prior to that, she held various roles such as senior manager of corporate branding and relationship marketing manager at DiGi."Being with U Mobile feels like being at home again as I'm so familiar with the telco industry. I feel extremely welcome here," Lee tells A+M.Lee will be heading a team of about 50 staff at U Mobile, with plans to expand the team further in the coming months ahead.When contacted, AirAsia confirmed to A+M that it will be announcing Lee's replacement next month.