AirAsia unveils claw machines in HK and MY as part of 'free seats' campaign

AirAsia has introduced a giant claw machine in Hong Kong and Malaysia to celebrate its highly anticipated "Free seats" campaign, which is offering 10 million promotional seats to over 130 destinations. 

This comes as part of the airline’s efforts to continue supporting tourism and stimulating economic growth across the region. This year, the campaign aims to enhance connectivity and bolster the economies of numerous travel hotspots. It also aims to enhance the brand love which is aligned with the message of "Small win, big happiness”(喜細飛).

Also known as "夾啱你個vibe, have a free flight", the campaign enables travellers in the region to explore regions such as Da Nang, Pattaya, Medan, Guwahati, Siem Reap and more for free, effectively driving tourists to these areas.

This is on top of domestic destinations in Malaysia such as Kuching, Penang, Langkawi, and Alor Setar, where holidaymakers and travellers can head to places and savour local delicacies while supporting the tourism industry and local economies.

Big sale and the campaign started on 8 June 2024. All flights on sale are available for booking until 16 June 2024 on airasia.com or the AirAsia MOVE app for travel from 2 September 2024 up until 8 October 2025.

In celebration of the campaign, AirAsia hosted a ‘Claw-some free seats’ event at T.O.P Mall in Hong Kong on 10 June. The one-day event aimed to engage with Gen Zs and Millennials who like to be labelled and tagged on social media to represent themselves.

Done in collaboration with creative agency To Be Honest, the campaign was promoted via various media platforms including digital advertising, CRM channels, social media such as Facebook, third-party platforms, KOLs and micro influencers.

While in Malaysia, a claw machine was also introduced at Sunway Velocity in Kuala Lumpur. Running for two days from 7 June until 9 June, this event offered attendees the thrilling experience of being part of a giant human claw machine, where they could win fantastic prizes including free flights, hotel stays, exclusive merchandise and more courtesy of Santan, TTRacing, Montigo, Shihlin Taiwan Street Snacks, Everland Resort Korea, Elevete, Playmade and Galaxy Macau Integrated Resort Andaz Macau.

Terence So, head of marketing (Hong Kong & Macao), AirAsia, said: “Customers from Hong Kong and Macao are extremely fond of travelling. As a 'people's airline' and an award-winning airline, we would like to offer our customers the opportunity to explore the ASEAN region with AirAsia at affordable fares and through our extensive network, like the spirit of 喜細飛."

"Furthermore, we have received feedback from customers that obtaining 'free seats' in the industry is not easy. As a result, our team has deliberately designed an on-ground activity to enable them to win complimentary tickets and to foster genuine engagement with them both online and offline," he added.

Don’t miss: AirAsia targets Millennials and Gen Zs with free seats campaign

Paul Carroll, chief commercial officer of AirAsia said: “The AirAsia free seats campaign aims to fulfil our promise of delivering the best value for our guests while enhancing travel connectivity across the region with our extensive network. This initiative is a powerful driver of regional economic growth and contributes towards revitalising tourism sectors as countries catch up on post-pandemic growth opportunities.”

Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza under the theme of "Content that captivates". Get together with our fellow marketers to learn about AI in content creation, integration of content with commerce and cross-border targeting, and find the recipe for success within the content marketing world!

Related articles: 

AirAsia MOVE onboards Ravi Shankar as new CMO
AirAsia MOVE debuts with refreshed app look
Capital A to reportedly raise US$400m equity from AirAsia merger