Airasia Superapp lands a new chief growth officer

Airasia Superapp has appointed Gerald Young as its new chief growth officer. Young confirmed the news to A+M. “I am thrilled to be joining a dynamic team of growth hackers to deepen and enrich the experience of travellers around ASEAN via Superapp,” Young told A+M.

Prior to Airasia, Young was the VP, head of traffic channels at Lazada Malaysia, which he joined in February 2022. In his role at Lazada Malaysia, Young led the strategic planning and execution of traffic channels, from vertical campaigns, flash sales, feed, and search to livestreams.

He was also previously chief revenue officer and CMO at Involve, where Young claims to have helped establish the company's market leader status and expand its reach within Southeast Asia. Ever since he joined the team in 2016, Young told A+M that he helped establish a presence for Involve in Singapore, Malaysia, Indonesia, Thailand, Philippines, and Vietnam, as well as other markets in Middle East and North Africa. According to him, Involve grew 150% year-on-year when he took on the role of chief revenue officer. In that role, Young also set up affiliate programmes for more than 700 international retail and eCommerce companies in the region. He has over 17 years of experience in adtech, media and marketing, having worked at Proper Mobile as director, ITMAXSIA as CEO, and 3ntity as sales manager, according to his LinkedIn. 

Earlier this year in March, airasia superapp appointed Mohamad Hafidz Mohd Fadzil as its CEO, succeeding Amanda Woo, who stepped down from her role on 1 April 2023. Mohamad had been with airasia since 2019, where he has held the roles of head of payments and financial services, head of airasiamoney and chief fintech officer.

The brand also launched new live call and refund tracking feature to address urgent customer needs in response to the requests for real-time call assistance. The feature allows guests to speak directly on a call with a human agent during their AskBo live chat interaction for immediate resolutions. The option to connect to a call will become available to guests at the end of their chatbot interactions if the situation is identified as urgent or critical. Along with the call feature, AirAsia also has also made available a new refund tracking feature on its Super App and website.

In May this year, airasia Superapp and foodpanda jointly announce a partnership, combining the strengths of both platforms to offer better value and greater convenience to users across Asean and beyond.  This strategic partnership enables both platforms to leverage on each other’s strengths, whereby airasia Superapp’s ride-hailing service, airasia ride is made available on the foodpanda app. 

Tony Fernandes, CEO of Capital A commented, “We are laser-focused on fulfilling our travel superapp vision, and we are glad to have found positive synergy with a strong delivery partner as we move on to a dine-in model for our food business.”

“This platform partnership will enable us to leverage on each others’ strengths - foodpanda’s food & grocery delivery prowess and our ride-hailing services backed by a complete travel superapp ecosystem, both a necessity for travellers and everyday users of both apps alike. There is so much potential where both airasia Superapp and foodpanda can further explore together, such as payment solutions via BigPay, joint loyalty programs with airasia rewards, possible subscription plans and much more. We are happy to kick-off this partnership today with our food & ride-hailing collaboration in Malaysia,” he said.

Related articles:
AirAsia updates SuperApp with new CX features live call and refund track
Airasia superapp takes off with new CEO as Amanda Woo steps down
AirAsia partners Malaysian artist Sam Lopez to celebrate ASEAN day