AirAsia partners with HK YouTuber to perform flash mob

AirAsia Hong Kong has partnered with YouTuber Wong Ka Wai, also known as 東方昇, to perform a flash mob to promote its “$0機票 等你接手” campaign.

On 1 September, AirAsia’s frontline staff and Wong performed a “mystery” flash mob and dancing performance in Causeway Bay, Tsim Sha Tsui and Tsuen Wan.

Targeting Gen Z and Millennials, the campaign aims to drive ticket sales and enhance brand love which aligns with the message of “喜細飛”.

With 10 million free seats to 130 destinations including Bangkok in Thailand and Penang in Malaysia, the free tickets are up for grabs from 31 August until 8 September, with a travel period from 17 February 2025 to 31 January 2026.

Taking reference from the regional theme “Free seats taking over”, AirAsia Hong Kong and Macao created a fun and relatable theme “$0 機票 等你接手”, appealing to everyone who wishes to grab free seats with a playful approach.

Done in partnership with local agencies To Be Honest and MORE Digital, the campaign aims to show the “free seats” everywhere via different touchpoints and creatives, as well as encourage the downloads of the AirAsia MOVE APP.

Apart from the flash mob, the campaign is promoted via various channels such as digital advertising channels, CRM channels, out-of-home ads on bus shelters, bus body full wraps and programmatic digital OOH ads at MTR stations.

Furthermore, the campaign is promoted on AirAsia’s social media platforms such as Facebook, as well as third-party platforms, KOLs and micro-influencers.

Paul Carroll, chief commercial officer of AirAsia Aviation Group, said: "Our ‘Free seats’ campaign has been ramped up, offering 10 million guaranteed seats to 130 destinations. This campaign was launched at a time when tourism in the APAC region was showing remarkable recovery and growth. APAC destinations are trending significantly, comprising half of the top 10 hotspots demonstrating the greatest momentum among travellers, measured by the change in share of tourism transactions over the past year.

“We see a growing trend of travellers opting for longer vacations, with an increase of two days on average per trip, and prioritising experiences over purchases. This aligns perfectly with AirAsia’s commitment to offer affordable fares, frequent flights, and a diverse range of choices. We aim to encourage travellers to seize the booming opportunities across the region, providing greater value and enhancing their travel experience,” he added.

Don't miss: AirAsia and CLS Holiday inspire HKers to go on a 'no-clue escape'

Most recently, AirAsia partnered with CLS Holiday, a new brand under Flyagain Travel, to launch a blind box-style tour package that allows Hongkongers to book a trip to a mystery destination. 

Also known as the “‘No Clue Escape’ tour” (「唔知去邊亞」旅行團), the campaign is scheduled to take place from 20 to 24 September. While Flyagain Travel has previously organised special tour experiences such as the "Bus sleeping" tour in 2021, the campaign concept is designed to surprise travellers with an unknown destination.

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