AirAsia invites KOLs to join tram party as part of free seats campaign

AirAsia Hong Kong has invited a number of local influencers to join a tram party as part of its new campaign, featuring various ticket discounts to Southeast Asia destinations.

Also known as “禮「上」往來東南亞”, the campaign is done in collaboration with creative agency To Be Honest and digital agency MORE Digital. It aims to drive sales and enhance brand love which aligns with its brand promise - “Now everyone can fly”.

Running from 2 to 10 November, the free seats campaign and big sale allow travellers to book flights and enjoy 30% off on value packs that include baggage, seats, and a Santan meal when purchased during the initial booking period from 21 April 2025 to 28 March 2026. Free seats are available for Bangkok, Thailand, and flights to Kuala Lumpur, Malaysia, starting at HK$43.

Terence So, head of marketing, Greater China, AirAisa, told MARKETING-INTERACTIVE that the campaign targets Gen Z and millennials. With the year-end approaching, a season known for gifting and celebrations, AirAsia aims to host an on-ground party to share the joy with everyone.

To promote the campaign, AirAsia launched a tram party featuring several local influencers, such as Rico and 華浚 from the YouTube channel Bacalhau (歡樂馬介休), and 麻煩Simon. Upon the launch of the campaign, they travelled along the tramways in Causeway Bay, Wan Chai, and Shau Kei Wan, showcasing the campaign's highlighted offers to passersby.

“The fourth quarter marks the party and gifting season and have you ever considered sharing the air tickets as a gift to your family and friends? In line with this concept, we will give away HK$0 fare air-tickets to the public. To maximise impact and awareness, we are leveraging Hong Kong’s  most iconic mode of transportation - the tram - to host  a party and invite the public and influencers to join us!” So added.

To amplify the campaign reach, both offline and online channels have been leveraged, aiming to showcase the free seats across various touchpoints and creative formats. These include digital advertising such as programmatic, social media, and Greater Bay Area ads, CRM channels, out-of-home (OOH) advertising, KMB digital OOH, PR efforts,  third-party sites, as well as social media platforms such as its Facebook page.

Paul Carroll, chief commercial officer, AirAsia Aviation Group, said: “We are thrilled to witness the increase in travel demand this year and to be able to accelerate this growth by offering 12 million guaranteed promotional seats this time, ending the year on a high note. This final quarterly sale represents a significant step forward into the first half of 2025, supporting our vision of making travel accessible and affordable for everyone.

Don’t miss: AirAsia partners with HK YouTuber to perform flash mob

Back in September, AirAsia Hong Kong partnered with YouTuber Wong Ka Wai, also known as 東方昇, to perform a flash mob to promote its “$0機票 等你接手” campaign.

On 1 September, AirAsia’s frontline staff and Wong performed a “mystery” flash mob and dancing performance in Causeway Bay, Tsim Sha Tsui and Tsuen Wan.

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