AIA Singapore taps actress Janice Koh for new 'Talk To Me' content push

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Life insurance company AIA Singapore has tapped actress Janice Koh for a new inspirational YouTube series titled Talk To Me. The series puts the spotlight on the journeys of its customers and their relationships built with their AIA insurance representatives and seeks to showcase the importance of self-love and care, particularly in the context of health and well-being. Hosting the series is media personality and event emcee Charmaine Yee.

Don't miss: AIA Singapore picks new social media agency

The series debuts with Koh, who was diagnosed with tongue cancer in late July 2022. In the episode, Koh shared how a tight-knit and unbreakable support system was her cornerstone of overcoming cancer.

She also spoke about friends who were present at every step of the way, a long-time insurance representative named Mark Tang who eased the financial nitty-gritty and the love of family that shone through the darkest times. Following Koh's interview, the series will feature other compelling customer stories.

The series was conceptualised and produced by Havas Play, AIA Singapore's newly appointed social media agency. The insurance group appointed Socialyse, the social media player of Havas Play, as its social media agency effective April 2024. As its new social media agency, Socialyse will handle content creation, social media strategy and management to drive consumer engagement for AIA Singapore.

"We look forward to working alongside Socialyse, tapping onto their robust social media offering and seamless integrated services to further engage our customers and the community with more compelling content that resonates with their evolving needs," said Allison Chew, head of PR, brand and marketing AIA Singapore.

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