AIA Group appoints Golin Hong Kong to handle social platforms

AIA Group has appointed Golin Hong Kong to handle content creation and manage its social media platforms.Under the partnership, Golin Hong Kong’s digital and creative studio is responsible for creating original content as well as leveraging AIA’s existing partnerships.“We’re honoured to have been chosen as the social media partner to support the corporate brand and its new position, which is incredibly relevant in this era of health and wellness,” said Jane Morgan, managing director of Golin.Mark Walters, head of external communications of AIA said he was impressed by Golin Hong Kong’s creative approach.“As we work to bring to life our purpose-led brand promise, we need a strong partner to help us cut through the noise and speak directly to our audience on the social channels they are using in a way that encourages community growth and engagement. Golin has a fantastic understanding of the digital landscape in Asia and the team impressed us with their fresh approach and creative,” he concluded.