AIA extends HK Observation Wheel sponsorship to continue harbourfront vibrancy

AIA Group has extended its partnership with The Entertainment Corporation (TECL), the ongoing operator of the Hong Kong Observation Wheel, reinforcing its ongoing commitment to the vibrancy of the Hong Kong harbourfront.

As the title sponsor of the observation wheel, this ongoing partnership furthers AIA's purpose of helping people live healthier, longer, better lives, according to Stuart Spencer, group chief marketing officer, AIA.

The creation of AIA Vitality Park and the AIA Vitality Hub has transformed the destination into a vibrant, iconic landmark with multi-dimensional events and experiences.

"The AIA Vitality Park and Vitality Hub have elevated this iconic location, and we will continue to leverage this platform to engage our communities with unique lifestyle experiences and wellness initiatives," added Spencer.

"We are very delighted to extend our sponsorship of the Hong Kong Observation Wheel which is now synonymous with Hong Kong's famous harbourfront and skyline," he added. Through the partnership, the ticket price was reduced from HK$100 to HK$20 in 2017, making it more accessible to the public.

Meanwhile, TECL has been awarded the tender to continue the operation of the observation wheel for the next five years, reflecting TEC’s commitment to delivering unique and accessible experiences for both local and international visitors.

“It is our privilege to be able to continue our work at the Hong Kong Observation Wheel, an iconic attraction that has become synonymous with the Hong Kong skyline," said Randy Bloom, CEO of TEC. 

"In collaboration with AIA and various stakeholders of the Central Harbourfront, we aim to enhance the success of the Hong Kong Observation Wheel, promote Harbourfront vibrancy, encourage accessibility and public enjoyment, as well as make green and sustainable enhancements to the venue. We look forward to sharing more about these exciting plans in the coming months and to showcase our vision for this much-loved Hong Kong icon," he added.

The Hong Kong Observation Wheel has welcomed over eight million riders since 2017, with a historic high of 2,284,000 Hong Kong residents and overseas visitors in 2023 and a 94% customer satisfaction rate, according to the release. 

This year, the event space has hosted a variety of third-party events, including music concerts, outdoor cinemas, movie premieres, weekend markets, food and beverage festivals and charity events.

The events include hosting the globally acclaimed socially responsible outdoor cinema, ‘The Grounds’, ‘Winter at the Wheel’, the Hong Kong Sevens satellite event in collaboration with Hong Kong China Rugby Union and the Hong Kong Tourism Board, ‘7s in the City’, and weekend pop-up markets.

In addition, the park has featured movie press events for highly popular local films such as “The Guilty Conscience” and “Warriors of the Future”, local boy band MIRROR's member Anson Lo’s birthday celebrations since 2022 and a charitable concert by the Hong Kong artist Eason Chan.

Meanwhile, the AIA Vitality Hub has organised community-focused initiatives, including a charitable ticket programme, the community stage in AIA Vitality Park, various events with non-governmental organisations (NGOs) and free wellness activities to enrich the lives of many, fostering a strong sense of community and wellbeing.

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