AI DJs lock humans out of the studio in drama-filled Fly FM takeover

Fly FM, an English radio station under parent company Media Prima Audio has achieved a new feat with a fully AI radio DJ crew that took over for a day. To drum up excitement for the day, which happened on 5 October, the studio launched a new social media campaign spanning Instagram reels that eventually led to an AI takeover after Fly FM DJs found themselves locked out of the studio.

The first reel was posted on 2 October and featured a video call between two Fly FM DJs who talked about the subpar quality of Malaysia’s first AI DJ Aina Sabrina’s single. They also talked about how tensions have begun to mount at the studio between Aina and other DJs. Aina then interrupts the video call and warns the DJs to watch their backs. 

Don't miss: Local radio station introduces Malaysia's first AI powered DJ

On 4 October, Aina dropped a bombshell, announcing her intention to shut the station down with the help of four other AI DJs in response to how human DJs have constantly looked down on Aina. As DJs part of The JokeRs show find themselves locked out of the studio, Aina and her AI DJ partner Aiman conduct an interview with singer Yuna, asking her about her latest single Glory.

The other AI DJs Sarah, Max and Roxy also took over the Fly 45, Fly Drive and Fly Nites radio shows respectively with hilarious videos of DJs being held hostage or listening in as their jobs slowly get taken from them. 

The campaign ends when the DJs gain entry to the studio and apologise to Aina with a song as they aim to form a closer relationship between human announcers and AI ones.

The quirky campaign comes as AI continues to infiltrate the workplace. Across the border, Singapore brands are seeking to drive efficiencies by deploying technology solutions that improve workflow efficiency (70%) and implementing generative AI (59%). This comes as brands in Singapore prioritise customer experiences to drive growth, but are challenged by reduced budgets, according to new research from Adobe.

To save on costs, organisations in Singapore are cutting their marketing and customer experience budgets – 28% have already done so, and 35% will in the next 12 months.

In Southeast Asia, only 64% of brands across Malaysia, Singapore, and Thailand, are investing in technologies that improve workflow, and 56% are implementing generative AI. Yet, the research suggests that formal business rollouts of generative AI among Singapore brands lag well behind consumer demand and employee usage.

Consumers in Singapore are excited by how generative AI can improve products and services (33%) and the customer experience (37%). Interestingly, 39% of Singapore consumers believe leveraging generative AI is necessary for businesses to remain competitive, as compared to 35% in SEA.

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